PR: Cartoon Network's New Action-Adventure Friday Night Scores Solid Prime Time Gains
Cartoon Network’s New Action-Adventure Friday Night Scores Solid Prime Time Gains
Friday Night Line-Up Joins Thursday and Sunday Nights as Ratings-Leader Among Boys for Cartoon Network
Star Wars: The Clone Wars Ranks as #1 Program of the Day Among Boys 9-14, 2-11
Fueled by powerful performances from each of its new Friday night action-driven animated series, Cartoon Network earned double-digit ratings and delivery gains over its weekly prime time performance across all its targeted kid demos compared to last year, according to preliminary data from Nielsen Media Research. Star Wars: The Clone Wars (9 p.m.) ranked as the #1 program of the entire day vs. all broadcast and cable competition among boys 9-14 and 2-11, plus ranked #1 in its time period on all television among boys 6-11 and 9-14. Similarly, new episodes of original series The Secret Saturdays (8 p.m.) and Ben 10: Alien Force (9:30 p.m.) each earned massive double-digit delivery and ratings gains vs. the same time period last year, scoring between 27% and 72% growth across kids 2-11, kids 6-11 and tweens 9-14.
The new Friday night line-up-introduced Oct. 3 with the record-setting series premieres of Star Wars: The Clone Wars and The Secret Saturdays-joins the consistently solid prime time performances contributed by the Thursday night comedy franchise HAR HAR THARSDAYS (7:30-10 p.m.) and the Sunday night movie franchise FLICKS (7-:8:30 p.m.) HAR HAR THARSDAYS was crowned by a new episode of Total Drama Island (9 p.m.), which ranked as the #1 program of the day on all broadcast and cable networks among kids 6-11, boys 6-11 and boys 9-14, scoring between 36% and 59% delivery and ratings growth across kids demos. FLICKS presented the world television premiere of Billy & Mandy Underfist: Halloween Bash, which tied as the #1 program of the week among all broadcast and basic cable networks with boys 6-11, and earned between 19% and 76% growth across all kid demos.
Highlights of Cartoon Network’s performance over the second week of October 2008 compared to the same 2007 time periods include the following:
Cartoon Network Prime Time (Mon.-Sat., 8-11 p.m.; Sun, 8-10 p.m.) vs. the same 2007 time period
* Kids 2-11 delivery (869,000) grew by 32%, and ratings (2.1) by 31%
* Kids 6-11 delivery (622,000) increased by 37%, and ratings (2.5) by 32%
* Tweens 9-14 delivery (514,000) improved by 20%, and ratings (2.1) by 17%
Cartoon Network Total Day (Mon.-Sat., 6 a.m.-11 p.m.; Sun, 6 a.m.-10 p.m.) vs. the same 2007 time period
* Kids 2-11 delivery (618,000) grew by 5%, and ratings (1.5) were unchanged
* Kids 6-11 delivery (409,000) increased by 9%, and ratings (1.7) by 13%
* Tweens 9-14 delivery (301,000) improved by 8%, and ratings (1.2) by 9%
Star Wars: The Clone Wars (Friday, 9 p.m.) vs. the same 2007 time period
* #1 Program of the Entire Day vs. all broadcast and cable among boys 2-11 and 9-14
* #1 Program in its time period on all television among boys 6-11 and 9-14
* Kids 2-11 delivery (1,270,000) grew by 59%, and ratings (3.1) by 55%
* Kids 6-11 delivery (943,000) increased by 83%, and ratings (3.9) by 86%
* Tweens 9-14 delivery (817,000) improved by 100%, and ratings (3.3) by 94%
“Har Har Tharsdays” Comedy Line-up (Thurs., 7:30-10 p.m.) vs. the same 2007 time period
* Kids 2-11 delivery (1,058,000) grew by 19%, and ratings (2.6) by 18%
* Kids 6-11 delivery (820,000) increased by 29%, and ratings (3.4) by 31%
* Tweens 9-14 delivery (618,000) improved by 16%, and ratings (2.5) by 14%
“Flicks” (Sun, 7-8:30 p.m.) vs. the same 2007 time period
* Kids 2-11 delivery (1,456,000) grew by 19%, and ratings (3.6) by 20%
* Kids 6-11 delivery (1,115,000) increased by 39%, and ratings (4.6) by 39%
* Tweens 9-14 delivery (903,000) improved by 74%, and ratings (3.7) by 76%
Cartoon Network (CartoonNetwork.com), currently seen in more than 97 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.’s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m.-6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.