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PR: "Star Wars: The Clone Wars" Mall Tour Launches Sept 19, 2008

STAR WARS(tm): THE CLONE WARS(tm) Mall Tour Launches Sept. 19

Kids and Families to Learn the Ways of the Force in Malls Across the
Country

Cartoon Network is counting down to Friday, Sept. 19, when the STAR WARS: THE CLONE WARS Intergalactic Tour blasts off in malls around the country. The tour will run eight consecutive weekends, making appearances in eight major cities across the country until it completes its mission on Sunday, Nov. 9. The tour brings to life both favorite and new characters from the upcoming animated series STAR WARS: THE CLONE WARS with interactive activities for kids and families to enjoy. STAR WARS: THE CLONE WARS, the first weekly television series from Lucasfilm Animation, premieres on Cartoon Network Friday, Oct. 3, at 9 p.m. (ET, PT).

The tour is being managed by iris Experience, a New York-based marketing agency specializing in creating brand experiences through engaging and memorable events. Working together, Cartoon Network, Lucasfilm Ltd. and iris Experience will present a Jedi experience at each mall stop specially tailored for “younglings.” The environment will blend STAR WARS characters and a variety of entertainment stations, which will offer a range of fun, interactive games and activities. Kids can choose to take a Lightsaber Skill Test, preview the soon-to-be released CLONE WARS interactive game, take their picture with favorite STAR WARS characters, get a sneak preview of the weekly adventure series in a special screening area, and even get a temporary STAR WARS tattoo.

“Our goal is to offer our young viewers the chance to fully immerse themselves experientially in STAR WARS,” said Brenda Freeman, chief marketing officer for Cartoon Network. “Parents will be able to introduce their kids to the favorite STAR WARS characters they’ve come to know and love, as well as some exciting new ones from the upcoming series. At its core, this is an interactive event that brings the world of STAR WARS: THE CLONE WARS to life for longtime fans and fans in the making.”

Tour schedule is as follows:

* Chicago: Gurnee Mills Mall on Sept. 19 – 21

* New York: Roosevelt Fields Mall on Sept. 26 -28

* Philadelphia: King of Prussia Mall on Oct. 4 – 5

* Washington, D.C.: Tyson Corner Center Mall on October 11 -12

* Atlanta: Lenox Square Mall on Oct 18 – 19

* Miami: Dadeland Mall on Oct. 25 – 26

* Houston: Houston Galleria Mall on Oct. 31 – Nov. 2

* Los Angeles: Brea Mall on Nov. 8 – 9.

STAR WARS: THE CLONE WARS premieres on Cartoon Network Friday, October 3 at 9 p.m. (ET, PT) with a special one-hour presentation that anchors the network’s all-new night of fantasy, action and adventure. New series The Secret Saturdays and current hit Ben 10: Alien Force join STAR WARS: THE CLONE WARS for a night of non-stop adventure, exciting storytelling and innovative animation.

In the signature style of Lucasfilm Animation, STAR WARS: THE CLONE WARS chronicles the adventures of Anakin Skywalker, Obi-Wan Kenobi, Yoda, Ahsoka Tano and other favorite STAR WARS characters as they struggle against the dark side during the divisive, action-packed Clone Wars. Each week, a new story in the galaxy-changing Clone Wars comes to center stage, brought to the screen by supervising director Dave Filoni and executive producer George Lucas.

Dwindling numbers of Jedi fight to maintain freedom and restore peace to the galaxy, using their army of genetically engineered clones against the seemingly never-ending droid army. The terrible conflict grows wider as our heroes are swept into the turmoil of war, while the evil Count Dooku, his assassin Asajj Ventress, their master Darth Sidious, the mechanical General Grievous and a rogue’s gallery of never-before-seen villains scheme to defeat them.

About Cartoon Network:

Cartoon Network (CartoonNetwork.com), currently seen in more than 91 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.’s ad-supported cable service offering the best in original, acquired and classic animated and live-action entertainment for kids and families. Overnight from 11 p.m. to 6 a.m. Monday through Saturday and 10 p.m. to 6 a.m. Sunday (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

About iris Experience:

iris Experience is a leading integrated experiential agency delivering a mix of brand experience, sampling, events, sponsorship activation & property creation to a broad mix of clients which include adidas, Sony Ericsson, Cartoon Network, Adult Swim, MTV/Rock Band and Office Depot. With a London office that works with the likes of Sony Ericsson, Unilever, Dairy Crest, Premier Foods, Wonderbra and PlayStation, and other offices soon to be launched, iris Experience is one of the fastest growing global experiential agencies.

iris Experience was founded in 2003 by independent integrated micro-network iris Worldwide, reflecting the realization that experiential was at the forefront of disciplines that could contribute to truly meeting the brand challenges of the future.

iris Worldwide employs over 450 people globally and has offices in London, Manchester, New York, LA, Miami, New Delhi, Singapore and Sydney, with further expansion planned in the near future. http://www.irisnation.com/experience
Lucasfilm, STAR WARS, THE CLONE WARS, the Force and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & (c) Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners.

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