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PR: Nickelodeon's "The Mighty B!" Keeps Buzzing for Second Season

Nickelodeon’s The Mighty B! Keeps Buzzing!

Animated Comedy Created by Amy Poehler and Nick Veterans Cynthia True and Erik Wiese
Picked Up for Second Season (20 Episodes)

Burbank, Calif. – Sept. 17, 2008 – Nickelodeon’s hit animated comedy The Mighty B!, created by comedian Amy Poehler and executive producers/Nickelodeon animation veterans Cynthia True and Erik Wiese, has been picked up for a second season of 20 new half-hour episodes, it was announced today by Brown Johnson, President, Animation, Nickelodeon and MTVN Kids and Family Group. Busy bee Poehler will continue to executive produce the series and star as the voice of determined Bessie Higgenbottom, while Andy Richter will reprise his role as her brother Ben. The Mighty B! airs regularly Saturdays at 10:30 a.m. (ET/PT) on Nickelodeon, the number-one producer of television animation in the United States.

“The Mighty B!, has become a break-out hit for Nickelodeon, complimenting and strengthening our powerhouse Saturday morning line-up,” said Johnson. “Fans can look forward to more of Bessie’s dare-to-be-different attitude this season as she chases new badges and comes closer to her dream of becoming The Mighty B.”

Since its debut, The Mighty B! has attracted on average 3.1 million total viewers 2+, including 1.8 million kids 2-11, 1.2 million kids 6-11 and 764,000 tweens 9-14 on Saturday mornings. Reaching 50% of boys 2-11 and 50% girls 2-11, the series ranked among the top five animated properties on all of television: third among kids 2-11 and second among kids 6-11 and tweens 9-14 in second quarter 2008 (NMR: 4/26/08 – 9/7/08 / Full 2Q08).

Bessie Higgenbottom (voiced by Poehler) is the world’s most ambitious and loveably unhinged 9 ¾-year-old member of the Honeybee troop for girls. As a member of the Honeybees, Bessie wears her uniform every single day, leads her troop with a zeal General Patton would have admired and has earned more badges then any other Honeybee in history. Bessie is sometimes accompanied on her adventures by her ever-loyal younger brother Benjamin (voiced by Andy Richter), her very opinionated and somewhat reluctant dog Happy (voiced by Dee Bradley Baker), one of her closest pals, her imaginary friend Finger and Rocky Rhodes (voiced by Kenan Thompson), the cool, older skater kid who works part-time at the counter at Bessie’s mother’s eatery, Hilary’s Café.

Co-Creator, Executive Producer and voice of Bessie Higgenbottom, Amy Poehler is currently in her eighth season of Saturday Night Live (her fifth as the co-anchor of “Weekend Update”) and will star in a new NBC comedy from Greg Daniels and Mike Schur. Poehler has starred in numerous feature films, including the comedy Baby Mama opposite Tina Fey, the animated film Horton Hears a Who! with Jim Carrey and Steve Carrell, Blades of Glory alongside Will Ferrell and Will Arnett and the box office hit Shrek the Third as “Snow White.” She and husband Will Arnett are expecting their first baby in October 2008.

Co-Creator, Executive Producer and Story Editor Cynthia True has written for a number of shows, including Nickelodeon’s Ned’s Declassified School Survival Guide and My Life as a Teenage Robot; The N’s O’Grady and WB’s Johnny Test. She was also a staff writer for Nickelodeon’s The Fairly OddParents. True is formerly a journalist (Time Out NY, Rolling Stone, Texas Monthly, Harper’s Bazaar) and is the author of American Scream: The Bills Hicks Story (Harper Collins and Macmillan UK), now in its 7th printing.

Co-Creator, Executive Producer and Creative Director Erik Wiese is an Emmy and Annie-nominated storyboard artist and writer who worked on SpongeBob SquarePants for four seasons. Wiese’s other credits include The SpongeBob SquarePants Movie, Danny Phantom, Samurai Jack, Sammy and the animated Bjork music video “I Miss You.”

The Mighty B! is produced at the Nickelodeon Animation Studios in Burbank, Calif.

Nickelodeon, now in its 29th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon’s U.S. television network is seen in more than 96 million households and has been the number-one-rated basic cable network for 14 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

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