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PR: You're Not Elected, Charlie Brown Hits the Campaign Trail Oct 7, 2008

YOU’RE NOT ELECTED, CHARLIE BROWN
HITS THE CAMPAIGN TRAIL
OCTOBER 7, 2008
FOR THE FIRST TIME ON DVD,
IN A NEWLY RE-MASTERED, DELUXE EDITION
FROM WARNER HOME VIDEO

The All-time Favorite Animated Peanuts Classic is Available on DVD in a
Re-mastered Deluxe Edition with All-New Bonus Material and Updated Packaging

New-to-DVD Bonus Episode He’s a Bully, Charlie Brown is Included

BURBANK, CA (August 25, 2008) – This fall, Snoopy fans will have the opportunity to experience one of the most exciting presidential elections in years with Warner Home Video’s (WHV) upcoming DVD release of You’re Not Elected, Charlie Brown: Deluxe Edition, available in stores October 7, 2008. New-to-DVD and released just in time for the US Presidential election, this all-time favorite animated television special will be available in a dazzling, newly re-mastered format along with a delightful bonus featurette and an extra, new-to-DVD episode. You’re Not Elected, Charlie Brown: Deluxe Edition will retail for $19.98 SRP. Order due date has been set for September 2, 2008.

Charlie Brown for student body president! Doesn’t that sound wonderful? Doesn’t that sound exciting? Doesn’t that sound impossible?? With Lucy’s polling help, good ol’ Charlie Brown realizes he doesn’t have a chance. So he backs Linus, who runs on a pro-recess, anti-homework platform. Why, he once even shared his peanut butter sandwich with a prospective constituent. Talk about a shoo-in! Unless, of course, Linus talks about a certain Santa-like character who rises out of the pumpkin patch each Halloween, a belief sure to blow his chances with voters. Join the fun and cast your vote for You’re Not Elected, Charlie Brown, hitting the campaign trail in a sparkling Re-mastered Deluxe Edition with Improved Picture and Audio.

“We think this is the perfect title to release now, keeping in theme with the upcoming Presidential Election,” said Amit Desai, WHV Vice President, Family, Animation and Sports Marketing. He added, “Viewers will enjoy the light hearted jokes about the election process. This DVD is great fun for viewers of all ages.”

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DVD Special Features Include:

He’s a Bully, Charlie Brown – An original episode on DVD for the first time.

The Polls Don’t Lie: The Making of You’re Not Elected, Charlie Brown – Offers viewers an in-depth look at this program, which happens to be the eighth Peanuts television special. This featurette will explore the political leanings (or lack thereof) of its producers, as well as the way in which they set out to create a politically-themed piece within the realm of Peanuts. Civic duty meets Charlie Brown!

Peanuts has a long and memorable history with elections. Charles Schulz endured twelve presidential campaigns during his 50 years of creating Peanuts, and the presidential election years of 1960, 1964, 1968, and 1990 all found the Peanuts Gang contemplating a run for office or actively involved in an election of one kind or another in the strip. Peanuts creator Charles M. Schulz even foresaw the excitement over the first serious female candidate—by having Lucy bemoan the fact that another woman would probably beat her to the Presidential slot before Lucy was old enough to run!

It’s Time to Vote, Charlie Brown
A first-ever partnership between Peanuts and Rock the Vote offers fans a chance to flex their voting muscles by casting their ballots in an online Peanuts election at HYPERLINK “http://www.peanutsrocksthevote.com” www.peanutsrocksthevote.com. Voters in the mock election can review the candidates’ bios, read their platforms, cast a vote—and even register to vote in the actual 2008 election using Rock the Vote’s custom online voter registration tools.

Important Information for Retailers

You’re Not Elected, Charlie Brown: Deluxe Edition will be available on DVD from WHV on October 7, 2008 and will retail for $19.98 SRP. Order due date has been set for September 2, 2008.

Advertising

The release of You’re Not Elected, Charlie Brown: Deluxe Edition will be supported by an online media campaign estimated to generate millions of impressions among kids and moms. It will also be supported by in-school promotions to raise awareness and create educational value around the release and the 2008 election.

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The Basics

You’re Not Elected, Charlie Brown: Deluxe Edition
Street Date:
October 7, 2008
Order Date:
September 2, 2009
DVD SRP:
$19.98
UPC:
1000036612
Running Time:
Approx. 50 min.

About United Media
United Media is a worldwide licensing and syndication company that focuses on building brand equity around a wide range of creative content. The company recently partnered with HISTORY, the award-winning cable network, as the exclusive merchandise licensing agent for the brand and its acclaimed programming that includes the popular Ice Road Truckers series. United Media licenses and/or syndicates other properties, including Peanuts, Hallmark’s hoops&yoyo and Maxine, Dirty Dancing, Televisa’s El Chavo, Deadliest Catch, Raggedy Ann & Andy, Precious Moments, Dilbert, and Fancy Nancy. United Media is an E. W. Scripps Company. For more information, visit HYPERLINK www.unitedmedialicensing.com www.unitedmedialicensing.com.

About Warner Home Video
With operations in 90 international territories Warner Home Video, a Warner Bros. Entertainment Company, commands the largest distribution infrastructure in the global video marketplace. Warner Home Video’s film library is the largest of any studio, offering top quality new and vintage titles from the repertoires of Warner Bros. Pictures, Turner Entertainment, Castle Rock Entertainment, HBO Video and New Line Home Entertainment.

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