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NY Times on "Star Wars: The Clone Wars" Marketing Efforts

The New York Times takes a look at how the marketing and merchandising for Star Wars: The Clone Wars is ramping up in advance of the debut of the movie in August and the TV series later this year (free registration required). The article notes several of Lucasfilm’s partners for The Clone Wars, including Toys ‘R Us and McDonald’s, and also discusses some notable absences (such as Kellogg’s, Pepsi, and Burger King) because of Lucas’ last-minute decision to release the 90-minute feature film in August.

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