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Variety on Rising Costs of Marketing Cartoon Movies

Variety has taken a look at the rising cost of marketing animated feature films, especially from DreamWorks Animation and Disney. The article notes that Disney’s WALL-E is set to become the most marketed movie this year, with DreamWorks’ Kung Fu Panda coming close behind. The article examines how the arms race between these studios began and the benefits to such expensive marketing campaigns, although it also notes how similar big campaigns have floundered (Fox’s Robots) or how some movies have avoided such big campaigns successfully (Fox’s Ice Age and The Simpsons Movie).

(via Cartoon Brew)

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