PR: Domo Makes Move to Internet TV with Veoh
New York, NY, June 18, 2008 – Big Tent Entertainment, the New York-based branded entertainment company, and Veoh Networks (www.veoh.com), the world’s most comprehensive Internet Television service, have teamed to launch a major, multi-tiered content initiative featuring Japanese cultural icon Domo. Highlighting the campaign, Veoh will be the exclusive Internet home for the first-ever officially produced short form series featuring the animated character turned global viral sensation. Domo will start to invade Veoh on Friday, June 20th at http://www.veoh.com/channels/Domonation.
The widely popular character Domo is a hilarious looking, fuzzy brown cave-dweller who became a cultural icon with his first appearance as the Japanese television station NHK’s mascot in 1998. Domo was hatched from an egg, that one day mysteriously fell into the home of a wise, elderly rabbit named Usajii. Domo loves watching television and named himself after the first word he ever heard on TV which can mean either ‘hello,’ thank you,’ ‘excuse me,’ ‘sorry’ and ‘goodbye’. Domo also enjoys drinking tea, listening to garage band music and sinking his sharp teeth into seasoned beef with potatoes.
Starting from a very unusual place as an advertising icon for Japanese broadcaster NHK, Domo’s unique look and personality catapulted the character from his 400 television spots into one of the Internet’s biggest sensations, sparking worldwide recognition. What has made Domo so unique is the way his fans have chosen to personalize their experience with him. Being the poster child for personalized, user-generated content has enabled Domo to transition from popularity within Japan to a worldwide following, spawning countless fan-made images, websites and videos, along with a first-ever licensed product line selling at major trend retailers nationwide.
Veoh.com will premiere 20 Domo shorts over a five week span. The campaign will conclude with a sixth week, “Best of Domo” showcasing viewer’s favorites. In addition to the all-new shorts, Domo will be a featured celebrity host on Veoh.com where he introduces his favorite “Picks of the Week” for different genres of video. Veoh has also launched a Domo dedicated page where the original Domo commercials from Japan are uploaded in high resolution and refreshed on a regular basis.
Over the last twelve months, Veoh successfully established itself as one of the top global Internet television services. The company introduced multiple new community and social features for viewers, launched a proprietary behavioral ad targeting engine based on video consumption, and secured distribution relationships with major content owners including CBS, Viacom’s MTV Networks, Warner Bros. Television Group, and FEARNet. Veoh ended the first quarter of 2008 with more than 28 million highly engaged viewers who each spend an average of more than 100 minutes per month on Veoh.
“Domo found a home on the web and in the hearts of millions online so it only made sense to launch this exciting new content through the medium that made him a star,” said Rich Maryyanek, Chief Marketing Officer Big Tent Entertainment. “Veoh is a groundbreaking company that represents the future of television and they are a perfect home to reach millions of Domo fans around the globe.”
“We are thrilled to partner with Big Tent Entertainment, to launch Domo’s first ever officially produced short form series on Veoh,” said Annie Morita, Senior Vice President of Marketing and Programming, Veoh Networks, Inc. “Veoh is an established platform that reaches across a broad range of demographics worldwide, and this partnership will only serve to increase traffic and viewership for both Veoh and the Domo series.”
About Big Tent Entertainment LLC
Big Tent Entertainment, LLC (www.bigtent.tv) is an entertainment company specializing in the integrated development and management of media brands. Formed in 2002, the company manages a portfolio across both traditional and new media while focusing on brand strategy, community building, viral marketing, licensing and retail merchandising. Big Tent currently serves as the worldwide (ex Asia) marketing and licensing company for viral and fashion sensation Domo and the North American agency of record for anumber of children’s properties including: Discovery Kids, the leader in educational content for children; The Wiggles, the world’s most popular pre-school entertainers; and Miffy & Friends, one of the largest brands for infants, toddlers and preschoolers with an all-new tween/teen program. Additionally, Big Tent serves as the U.S. licensing agent for the masters of freestyle motocross, the Crusty Demons, and the world’s most popular series about girls and horses,The Saddle Club. The Company is also the worldwide management company for renowned art licensing agency Alaska Momma.
About Veoh Networks
Named one of AdWeek’s Top 10 Digital Hotlist sites in 2007, Veoh Networks is an innovative Internet Television company that delivers broadcast-quality video programming via the Internet.
The Veoh Networks portfolio includes Veoh.com, one of the most popular video hosting services on the Internet, and VeohTV, a free downloadable application that turns online video into Internet Television. Veoh.com has more than 100,000 content publishers – from CBS, Lions Gate, PBS, National Lampoon, Road and Track and Us Magazine to thousands of independent filmmakers and content producers – and currently attracts over 21 million unique users per month. VeohTV makes it easy to turn any computer into a digital video recorder that allows viewers to watch and record shows from thousands of Internet video sources. For advertisers, Veoh offers compelling ways of engaging with a targeted audience and measuring performance of their ad buys.
Veoh Networks is a privately held company that is backed by leading technology and media investors, including Goldman Sachs, Shelter Capital Partners, Spark Capital, Michael Eisner’s Tornante Company, Time Warner Inc., Tom Freston and Jonathan Dolgen.The company’s principal offices are in Los Angeles and San Diego, California.