PR: Stacy Isenhower Named SVP, Programming & Scheduling at Cartoon Network
Stacy Isenhower has been promoted to senior vice president of programming and scheduling, it was announced today by Stuart Snyder, president and chief operating officer for Turner Broadcasting System Inc.’s Animation, Young Adults and Kids Media group. In her new role, Isenhower will be responsible for overseeing the day-to-day scheduling and strategic positioning of all on-air content for Cartoon Network and Boomerang, as well as on-air promotion for Adult Swim. Her duties also will include overseeing the scheduling of each network’s long-range on-air promotional calendar, incorporating all on-air promotion strategies and placement. Isenhower will continue to be based in Atlanta and will report directly to Snyder.
Previously, Isenhower served as vice president of research for Cartoon Network, Boomerang and Adult Swim. In this capacity, she was responsible for managing all aspects of network research, including organizing, analyzing and reporting on audience ratings and delivery information. She also provided salient research information for Cartoon Network New Media, which markets and distributes network programming to non-traditional media sources such as wireless, broadband and interactive television. Additionally, Isenhower supervised all consumer focus group testing and other quantitative studies, including annual brand studies and syndicated research.
“Over her tenure with Turner Broadcasting, Stacy has been a tremendous asset both to Cartoon Network and to the company,” said Snyder. “Along with superb ideas, she brings strategic thinking and a great sense for content to our business, which will be essential in expanding kid viewership as we continue to enhance the network’s exclusive programming and packaging content.”
Isenhower first came to Cartoon Network in 1997, serving two years as a senior research analyst. In 1999, she briefly joined NBC Cable News, also as a senior analyst, providing research services for MSNBC and CNBC. In late 2000, Isenhower returned to Cartoon Network as a director of research and was promoted to vice president of the department in 2003. Isenhower began her career as a research assistant at CNN from 1995-1997.
Isenhower earned a bachelor’s degree in communications from Appalachian State University in Boone, NC.
Cartoon Network (CartoonNetwork.com), currently seen in 91 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.’s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m.-6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.