PR: Adult Swim Ranks #1 in First Quarter Total Day Delivery of Young Adults 18-34
Reclaiming its #1 ranking among all basic cable networks, Adult Swim took the 1st Quarter total day delivery crown among its targeted young adult demos including adults 18-34, adults 18-24, men 18-34 and men 18-24, according to preliminary data from Nielsen Media Research. Since becoming an individually-rated network in second quarter ’05, the late-night network has ranked #1 in total day delivery of adults 18-34 for 10 of the last 12 quarters, #1 among men 18-34 for nine of the last 12 quarters, and #1 among adults 18-24 and men 18-24 across all 12 quarters.
Among Adult Swim’s programming highlights, the Feb. 24 telecast of Family Guy (11 p.m.) was the most-watched telecast of the quarter among adults 18-34 (1,388,000). Similarly, the March 5 telecast of Family Guy (11:30 p.m.) delivered the largest audience of men 18-34 (955,000).
Adult Swim (AdultSwim.com), launched in 2001, is Turner Broadcasting System, Inc.’s network offering original and acquired animated comedy and action series for young adults. Airing overnight 11 p.m. to 6 a.m. Monday through Saturday and 10 p.m. to 6 a.m. Sunday (ET, PT), Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in 91 million U.S. homes.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.