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PR: "Disney Channel Ratings Highlights For Friday, February 1, 2008 - Final National"

February 4, 2008

Ratings Highlights For Friday, February 1, 2008 – Final National Ratings

Disney Channel Scores with First Night of Month-Long Programming Event “Phineas and Ferb-ruary”

Original Series “Phineas and Ferb” Bows as Cable’s Most-Watched Animated Series Premiere on Record in Tweens 9-14

“Phineas and Ferb” Debuts as Disney Channel’s Second-Most-Watched Animated Series Premiere Ever in Total Viewers and Across Key Boy and Girl Demos

“Phineas and Ferb” Rates as Friday’s No. 1 TV Series in All Target Kid Demos, and TV’s Most-Watched Animated Telecast of the Day in Total Viewers

“Phineas and Ferb” Easily Ranks as Cable’s No. 1 Program in its Time Slot in Total Viewers and All Key Kids, and More Than Triples Nick’s Delivery in All Target Demos

With “Phineas and Ferb,” Feature “The Incredibles” and “The Suite Life of Zack & Cody,” Disney Channel Delivers 3 of Friday’s Top 5 Most-Watched Programs in Total Viewers

“Phineas and Ferb” Delivers Double-to-Triple Digit Percent Increases Over Year-Ago Time Period Levels in Total Viewers and All Key Kid Demos

“Phineas and Ferb” (8:00-8:15 p.m.)
The premiere of original series “Phineas and Ferb” debuted as cable’s most-watched animated series premiere on record in Tweens 9-14 (1.6 million/6.4 rating). Moreover, the series now stands as Disney Channel’s second-most-watched animated series premiere ever in Girls 6-11 (1.3 million/10.5 rating) and Tween Girls (957,000/8.0 rating), behind only “The Replacements” (9/8/06). Among boy demos, the series also ranked as the net’s second-most-watched animated series premiere of all time in Total Viewers (4.0 million), Boys 6-11 (751,000/6.0 rating) and Tween Boys (608,000/4.9 rating), behind only “Lilo & Stitch: The Series” (10/12/03).

* “Phineas and Ferb” stood as Friday’s No. 1 TV series in all key kid demographics: Kids 6-11 (2.0 million/8.2 rating), Girls 6-11 (1.3 million/10.5 rating), Boys 6-11 (751,000/6.0 rating), Tweens 9-14 (1.6 million/6.4 rating – tie) and Tween Girls (957,000/8.0 rating). In Total Viewers, (4.0 million), “Phineas and Ferb” was TV’s most-watched animated series telecast of the day.

* “Phineas and Ferb” easily took the top rank in its time period, making Disney Channel cable’s No. 1 network in Total Viewers (4.0 million), Kids 6-11 (2.0 million/8.2 rating) and Tweens 9-14 (1.6 million/6.4 rating). Disney Channel also scored the No. 1 spot in Girls 6-11 (1.3 million/10.5 rating), Boys 6-11 (751,000/6.0 rating), Tween Girls (957,000/8.0 rating) and Tween Boys (608,000/4.9 rating).

* “Phineas and Ferb” dominated Nick’s programming in the time period across all key measures, specifically by 270% in Kids 6-11 (2.0 million vs. 541,000) and by 212% in Tweens 9-14 (1.6 million vs. 514,000).

* In Total Viewers, Disney Channel delivered 3 of Friday’s Top 5 most-watched cable telecasts: “The Incredibles” (No. 1; 5.7 million, 8:15 – 10:15 p.m.), “Phineas and Ferb” (No. 4; 4.0 million, 8:00 – 8:15 p.m.) and an all-new “The Suite Life of Zack & Cody” (No. 5; 3.8 million, 7:30 – 8:00 p.m.)

* “Phineas and Ferb” delivered double-digit percentage gains over year-ago (2/2/07) time period levels, improving by 48% in Total Viewers (4.0 million vs. 2.7 million), by 54% in Kids 6-11 (2.0 million vs. 1.3 million) and by 45% in Tweens 9-14 (1.6 million vs. 1.1 million). Among Boys 6-11, delivery more than doubled, jumping by a hefty 137% (751,000 vs. 319,000).

(Source: Nielsen Media Research (Preliminary National Ratings, Live + Same Day, 2/1/08). Ratings based on national rating unless otherwise noted.

—Disney Channel—

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