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PR: FUNimation.com Relaunch

Brings the Best of Anime to the Web

Download-to-Own Video Feature Offers Exclusive Content and Titles from the Vast FUNimation Entertainment Library

Flower Mound, Texas (January 28, 2008) — FUNimation Entertainment unveils a new, redesigned funimation.com today, introducing a broadband television experience that makes it easy to watch and share anime clips. The new website features hundreds of videos streamed through a custom video player that allows viewers to watch their favorite FUNimation anime.

Fans are now able to download and purchase high-quality episodes of their favorite anime series. Each month, FUNimation.com will be rolling out new Download-to-Own series. Kicking off the website launch are episodes of Rumbling Hearts, Suzuka, Peach Girl, and Moonphase. Also new for FUNimation is the release of subtitled series. Available for the first time online, subtitled episodes of Rumbling Hearts and the highly-anticipated vampire action series Black Blood Brothers have been posted, with many more to come.

Other new features include:

* RSS content alerts so fans can stay up to date on the latest news, trailers, and information from FUNimation Entertainment
* Flash Video streaming, ensuring ease of use and cross-platform compatibility
* Same-screen video playback, without a separate pop-up window
* Expandable video player
* Advanced sorting features to make it easy to find what you are looking for
* Ad-free video clips
* Syndicated video player that allows fans to embed in blogs and social networking sites or allows fans to share with friends
* “What’s on TV” section helps fans find their favorite anime shows on Television

“With the new funimation.com we’ve created a highly accessible site incorporating video, which will ultimately drive online sales and encourage FUNimation’s customers to spend more time with us online,” said Brandon White, Interactive Manager at FUNimation Entertainment. “The updated look also captures the feel of our anime series.”

The revamped website, designed and produced by the FUNimation web team, aims to provide anime fans with fresh content on the site.
The web team has also carried out a usability overhaul of the site. Thanks to a cleaner, bolder look, navigating through the site is easier.

“Anime fans will see more online developments and we will continually enhance and expand the site,” said White.

As in the past, funimation.com will continue to offer exclusive sneak peeks of upcoming acquired programming, information about the series and some of the most engaging discussion boards on the web. The new website has additional offering for fans, including games, wallpaper, avatars and e-cards — all easier to navigate and more accessible to visitors.

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