PR: Adina Pitt Named VP, Content Acquisitions & Co-Productions at Cartoon Network
Adina Pitt has been named vice president, content acquisitions and co-productions for Cartoon Network and Boomerang, it was announced today by Robert Sorcher, chief content officer for Cartoon Network. In her new role, Pitt will be responsible for identifying, negotiating and acquiring pre-produced series, specials, movies and short-form product that fit the Cartoon Network and Boomerang brands for exposure on all platforms. She’ll continue to oversee those programs once they have been acquired and positioned at each of the networks. Pitt also will serve as a liaison with international Cartoon Network and Boomerang channels to coordinate global acquisition contracts, and she’ll represent the U.S. networks at all major programming markets including MIPTV, MIPCOM, Kidscreen and NATPE. Pitt will be based in New York City and report directly to Sorcher.
“Adina has a sterling reputation within the international television community and is identified as one of the best in the industry, which makes her the ideal choice to head up acquisitions and co-productions for Cartoon Network,” said Sorcher. “She’s extremely savvy about brand positioning, and has a keen eye for finding properties which build upon a network’s consumer identity. We’re delighted she’s agreed to take on this new challenge as we look to expand our relationships within the domestic and international creative and production communities.”
Previously, Pitt was vice president of acquisitions for Nickelodeon and MTVN Kids and Family Group. In this position, she developed acquisition strategies that supported current and long-term programming plans for Nickelodeon, Nicktoons, Nick Jr, Nick at Nite, The N and Noggin. In addition to these duties, she oversaw channel inventory, cable and network television series and movie deals, competitive pricing, theatrical and made-for-TV movie availability, and competitive inventories, both domestically and globally.
Pitt joined Nickelodeon in 1998 as a coordinator of acquisitions and, over the course of nine years, has worked on Nickelodeon, Nick at Nite, TV Land, Nicktoons Network, Noggin, The N, Nick Jr., TNN and Spike TV. She previously worked in film programming acquisitions at HBO.
Born and raised in Puerto Rico, Pitt earned a bachelor’s of arts degree in elementary education from Brandeis University and a master’s degree in educational communication and technology from New York University.
Cartoon Network (CartoonNetwork.com), currently seen in more than 91 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.’s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 10:30 p.m.-6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.