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PR: Viz Media to Participate in a Variety of Events at 2007 NY Anime Festival

Industry Leader In Anime And Manga To Sponsor Manga Lounge In Booth 454
And Participate In Key Industry Panel Discussions
At Highly Anticipated Convention

New York, NY, December 4, 2007—VIZ Media, LLC (VIZ Media), one of
the entertainment industry’s most innovative and comprehensive
publishing, animation and licensing companies, has announced its participation
and sponsorship of a variety of events at the inaugural 2007 New York
Anime Festival (NYAF), taking place December 7-9, 2007 at the Jacob K.
Javits Center in New York City.

The New York Anime Festival is organized by Reed Exhibitions, the
creators of the popular New York Comic-Con, and brings together more than
120 exhibitors, featuring the latest in anime, manga, Japanese cinema,
music, and games, as well as the best of anime-influenced comics,
animation, and film from around the world. The Festival is expected to be a
packed event drawing thousands of fans from across the country.

VIZ Media will kick off the show as a key sponsor and participant in
the ICv2 Conference on Anime and Manga, taking place on Thursday,
December 6 from 1-5pm, the day before the Anime Festival opens. The conference
will be a key industry event presenting a variety of panel discussions
on important topics impacting the anime and manga markets in North
America and beyond. Liza Coppola, Sr. Vice President of Marketing for VIZ
Media, will be featured in Marketing to the Otaku Generation,
which will discuss how new anime and manga properties enter the U.S.,
reach the fan community, and achieve mass popularity. Elizabeth Kawasaki,
Editorial Director at VIZ Media, will participate in Girls: The
Other Half of the Otaku Generation, a panel that will examine the
popularity of shojo anime and manga and the increasing impact female
consumers have on the market. Finally, Daniel Marks, VIZ Media’s Sr. VP
of Strategy and Business Development, will contribute to a discussion on the ways
technology impacts the delivery of content in Technology and the Otaku the New Media Frontier.
These panels should foster healthy debate and provide insights on how
companies like VIZ Media are adapting to a continually changing market
landscape.

On the main show floor for The New York Anime Festival, VIZ Media will
have a spacious Manga Lounge where visitors can decompress, meet fellow
fans, and read a variety of free manga samplers highlighting upcoming
and existing VIZ Media manga releases. Another highlight will be the
VIZ Media Anime and Manga Panel, scheduled for December 8 at 3:00pm in
Room 1A24. Wendy Shimamura and Manny Hronides of VIZ Media will be joined
by Simon & Schuster’s Nichole Beaulieu, to discuss a variety of
current and upcoming releases, answer questions, and give a preview of what
fans may expect from the company in 2008.

VIZ Media’s popular animation and manga property BLEACH will figure
prominently throughout the Festival with characters appearing on a
variety of posters and event signage. Episodes 1 and 2 of the supernatural
action series will screen in the Anime Screening Room, Saturday December
8 from 2:00-3:00pm. The first two episodes of the psychological crime
drama DEATH NOTE, which recently debuted on DVD, will screen Sunday,
December 9, also in the Anime Screening Room.

“The tremendous popularity of anime and manga at the New York
Comic-Con spurred the launch of the New York Anime Festival, and we are
pleased to sponsor and support the event in several events,” says Liza
Coppola, Sr. Vice President, Marketing, VIZ Media “There will be plenty
for fans to feast on from anime screenings and panel discussions to VIZ
Media-sponsored prizes and the opportunity to preview forthcoming
releases in our Manga Lounge. As the holiday season begins, we anticipate
the NYAF becoming a very successful and well-attended event.”

About VIZ Media, LLC
Headquartered in San Francisco, CA, VIZ Media, LLC (VIZ Media), is one
of the most comprehensive and innovative companies in the field of
manga (graphic novel) publishing, animation and entertainment licensing of
Japanese content. Owned by three of Japan’s largest creators and
licensors of manga and animation, Shueisha Inc., Shogakukan Inc., and
Shogakukan Production Co., Ltd. (ShoPro Japan), VIZ Media is a leader in the
publishing and distribution of Japanese manga for English speaking
audiences in North America and a global licensor of Japanese manga and
animation. The company offers an integrated product line including,
magazines such as SHONEN JUMP and SHOJO BEAT, graphic novels, videos, DVDs
and audio soundtracks and develops and markets animated entertainment
from initial production, television placement and distribution, to
merchandise licensing and promotions for audiences and consumers of all ages.

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