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PR: ADV Announces "Devil May Cry: The Animated Series"

DVD Launch Corresponds With New Capcom Release

Special Collectors Edition Includes Game & Anime

North American Premiere of Anime, Video Game at
New York Anime Festival

HOUSTON, December 5, 2007 —ADV Films, the number one producer-distributor of anime outside of Japan, is pleased to announce the anime event of 2008. Volume one of Devil May Cry: The Animated Series will hit store shelves on February 5, the same day that Capcom’s much-anticipated Devil May Cry 4 video game is released for the Playstation and Xbox 360 game systems.

Capcom is also releasing a special Devil May Cry 4 Collector’s Edition on February 5, including both Capcom’s new video game and the first volume of ADV’s anime series. The Collectors Edition sports an attractive Steelbook case holding the game, the anime DVD, and a bonus DVD including a “making of” feature on the new game and many other cool game-related extras. Fans purchasing the Devil May Cry 4 Collector’s Edition will be able to enter their address at the ADV website to receive a volume 1 DVD case plus a coupon for $5 off volume 2 with the limited edition anime Collectors Box.

“This is an unprecedented cross-promotion,” said ADV co-founder and President John Ledford. “Anime and video games intersect on so many levels, but this is the first time a game publisher and an anime studio have combined forces in this way. Capcom isn’t just delivering a preview episode but the full DVD -
they’ve provided an incredible value to the consumer and a great way to spread anime in game circles.”

Devil May Cry promises to be the anime and video game event of 2008, so it is only appropriate that both will be unveiled at the biggest event to close 2007. North American consumers will have their first opportunity to play Devil May Cry 4 at the New York Anime Festival, taking place December 7-9 at Manhattan’s Jacob Javits Center. Devil May Cry 4 game kiosks will be up and running all weekend at the ADV Films booth.

The North American premiere of The Animated Series takes place Saturday 11am at the Devil May Cry panel, where representatives from Capcom and ADV Films will join moderator Chris Carle from IGN.com to discuss the franchise and share behind-the-scenes clips from both the making of the game and the anime.

About the Anime

When the first Devil May Cry game was released on the PlayStation 2 in 2001, a legend was born. Selling over 4 million copies, the dark hero Dante took a nation of gamers by storm with his relentless quest to rid the world of darkness. Two sequels only added to the series’ success, and with a new version on both the Xbox 360 and the PlayStation 3 coming, Devil May Cry remains one of the hottest franchises in gaming.

From the acclaimed production team at Madhouse Studios (Death Note, Ninja Scroll) in conjunction with the original creators at CAPCOM (Street Fighter II, Megaman), Devil May Cry is the must-see title of 2008 – not just for gamers, but anyone who enjoys a healthy dose of monsters, mayhem, guns, girls, swords and slayings. Fans can now re-live the excitement of the games with crisp, clean animation that makes for one spectacular thrill-ride.

Synopsis: His name is Dante. Half demon and half human, he is charged with ridding the world of the demons that plague it…for the right price. The doors to his business, Devil May Cry, are always open to those with money in pocket, and occasionally to some without. Dante is approached by a man named Morrison to deliver a young heiress Patty to her inheritance. He thinks it’s a job not worthy of his time – that is, until a group of demons intent on killing Patty crash the party. With guns drawn and sword ready by his side, Dante will have to mow down the opposition to delivery the mark and discover just who is behind the series of attacks. It’s only the beginning for this iconic character, as familiar faces and foes test their mettle against the crew of the Devil May Cry.

Devil May Cry: The Animated Series volume 1 (SRP $26.96 DVD) is a DVD-only anamorphic release including the first four episodes, presented in both English 5.1 and Japanese 5.1 with English subtitles. Video extras include an interview with Japanese voice actor Toshiyuki Morikawa (Dante), cut scenes from the Devil May Cry 4 videogame, various promos of the new game, and game previews, plus clean opening animation, clean closing animation and previews of upcoming ADV Films releases.

DVD Product Details

Volume: 1 of 3
Running Time: 100 minutes
Age Rating: TV MA (V)
CAT: DDMC/001
UPC: 702727171925
Pre-Book Date: 1/8/2008
Street Date: 2/5/2008
Format: DVD
SRP: $26.96

Product specifications and content configuration subject to change.

About ADV Films:
In the 15 years since its inception, ADV Films has become the #1 producer-distributor of Japanese animation (“anime”) outside of Japan and has the largest English-language anime library in the world. With best-selling titles such as Neon Genesis Evangelion, RahXephon, Robotech, Full Metal Panic, Hello Kitty and Azumanga Daioh, ADV Films’ extensive catalog is fueling the popularity of anime around the globe. Always on the forefront, ADV is introducing North America to bold new anime franchises such as the new Guyver, Le Chevalier D’Eon, Gantz, and Elfen Lied. ADV Films’ library also includes popular live-action science fiction programs such as The Jim Henson Company’s Farscape, the nationally syndicated Gene Roddenberry’s Andromeda and the Saturn Award-nominated Mutant X. In 2005 ADV Films was voted “Best Anime Company” in the SPJA awards, presented at Anime Expo, North America’s largest anime convention. The readers of Anime News Network designated ADV Films “Overall Favorite Anime Company” in both 2004 and 2005.

Parent company A.D. Vision, Inc. encompasses a variety of complementary media divisions, spanning publishing, television, licensing and merchandising and continues to expand into new areas. Its Anime Network™ is “America’s #1 Anime Channel,” reaching more than 40 million households. Anime Network is the nation’s top video-on-demand (VOD) offering as well as a 24/7 linear cable channel and is the first television network dedicated to bringing anime and anime-related programming to consumers nationwide. The company has two publishing arms: Newtype USA, North America’s top-selling anime and manga monthly magazine, and ADV Manga™, dedicated to publishing graphic novels. Headquartered in Houston, the company has offices in Europe and Japan. For more information, visit www.advfilms.com.

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