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Sony and Marvel Announce "Spectacular Spider-Man" Marketing Plans

Sony Pictures Television and Marvel Studios have issued a press release to kick off their marketing and promotional campaign for The Spectacular Spider-Man animated series that will premiere in the Spring of 2008. It will involve multiple avenues of promotion, including on-air promotions and sweepstakes, an on-line advertising campaign, and a Milk Media Campaign that will be in 85% of all U.S. schools.

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