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PR: 4Kids Names Carlin C. West Executive VP of Acquisitions and Development

4Kids Entertainment Names Carlin C. West Executive Vice President of Acquisitions and Development

Company Executive Charged with Managing Innovative New Interactive Trading Card Game, Chaotic


4Kids Entertainment (NYSE: KDE), a global provider of children’s entertainment and merchandise licensing, has promoted Senior Vice President Carlin C. West to Executive Vice President of Acquisitions and Development. A 12-year employee of the Company, West will utilize her extensive marketing, licensing, public relations, and brand building expertise to direct the upcoming launch of Chaotic – the company’s eagerly-anticipated multi-platform trading card game set to debut online and at comic and hobby stores this summer.

In her new role as Executive Vice President, West will be responsible for managing the multiple aspects of the Chaotic franchise, including overseeing the marketing, public relations, trade and consumer advertising, coordinating the brand’s licensed merchandise program, and working with 4Kids Productions on the Chaotic animated TV series. She will also be the liaison to Bryan Gannon, CEO and President of TC Digital Games and TC Websites, affiliates of 4Kids Entertainment. TC Digital Games will be producing the Chaotic Trading Card Game, and TC Websites will be creating the website where the Chaotic trading card game can be played online. In addition to her work on the much-buzzed-about Chaotic, West will continue to spearhead 4Kids’ new property acquisitions.

Chaotic is a ground breaking interactive and multi-platform experience, as it marries the traditional trading card game with the Internet. Each Chaotic trading card contains a unique code which players can use to upload their personal card collection to the companion ChaoticGame.com website to battle and trade online at no additional cost. Chaotic launches at hobby and comic stores in June and at mass retailers nationwide in the Fall.

“Carlin West has an impressive track record of identifying new business opportunities as well as fueling the growth and exposure for many of 4Kids’ most successful brands,” said Alfred R. Kahn, Chairman and CEO of 4Kids.

“She is an integral member of my executive team, and we look forward to continuing to tap into her experience, expertise, and commitment as she assumes her new role and oversees the upcoming launch of Chaotic.”

West joined 4Kids in 1993 as a creator and independent television producer for WMAC (World Martial Arts Council) Masters, a live action martial arts-themed weekly kid’s series. WMAC Masters was 4Kids Entertainment’s first broadcast TV series. She was later named senior vice president and oversaw the company’s marketing, advertising, and public relations departments. Her expanded responsibilities grew to include the launch of Pokémon and Yu-Gi-Oh! as well as managing the licensing, marketing, and public relations for the World Championship Wrestling, Monster Jam, the American Kennel Club, The Dog and most recently, the successful rebirth of the Cabbage Patch Kids, first exclusively to Toys R’ Us and then to Play Along for the mass market.

Prior to 4Kids, West was a successful entrepreneur. She began her own startup company with the creation of F.R.O.Y.D. (For Reality of your Dreams), an original character and concept for children. After raising the working capital, she went into production with Matchbox Toys to produce a doll based on the property. She also worked for the Horsman Doll Company as Vice President of Sales and Marketing where she created collector doll lines based on Whoopie Goldberg and The Little Women feature film from Columbia Pictures.

West attended New York’s Fashion Institute of Technology studying under world renowned designer Donald Claflin and began her career by adding new style and direction to the fine jewelry industry for such notable brands as Oscar de la Renta, Calvin Klein, and Cartier.

About 4Kids Entertainment

Headquartered in New York City with international offices in London, 4Kids Entertainment, Inc. (NYSE: KDE) is a global provider of children’s entertainment and merchandise licensing. 4Kids, through its wholly owned subsidiaries, provides domestic and international merchandise licensing; television, film, music and home video production and distribution; product development and Web site development. For further information, please visit the Company’s Web sites at www.4KidsEntertainment.com and www.4Kids.TV.

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