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Next Fox Animated Series Debuts Between the Ads

An article in the Boston Herald notes that the Fox Broadcasting Company will be sandwiching a new animated program in eight-second clips shown between commercials. The program is intended as a way to keep viewers entertained during the commercial breaks, which can lead to better ad rates. The clips will follow Oleg, a half-Greek, half-Lithuanian cab driver, who tries to identify the stores that stray shopping carts came from while driving by them at top speed.

(via Heidi MacDonald’s The Beat )

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