Next Fox Animated Series Debuts Between the Ads
An article in the Boston Herald notes that the Fox Broadcasting Company will be sandwiching a new animated program in eight-second clips shown between commercials. The program is intended as a way to keep viewers entertained during the commercial breaks, which can lead to better ad rates. The clips will follow Oleg, a half-Greek, half-Lithuanian cab driver, who tries to identify the stores that stray shopping carts came from while driving by them at top speed.
(via Heidi MacDonald’s The Beat )