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PR: Nick Jr. Unveils Two Premiere Weeks of "Backyardigans" and "Blue's Room"

NICK JR. UNVEILS TWO BACK-TO-BACK PREMIERE WEEKS OF
HIT PRESCHOOL SERIES’ THE BACKYARDIGANS AND BLUE’S ROOM
BEGINNING MONDAY, MARCH 19

The Backyardigans Groove to Psychedelic Soul, Jug Band, Klezmer and Surf Music on Four New Episodes Premiering March 19 – March 23

Blue, Joe and Sprinkles Become Rock Stars and Fairytale Characters, Discover Modes of Transportation and Explore Medieval Times on Four New Episodes of Blue’s Room, Premiering March 26 – March 30

NEW YORK- March 15, 2007 – Nick Jr. kicks off Spring with two new premiere weeks — each featuring four new, half-hour episodes of hit preschool series’ The Backyardigans and Blue’s Room. Beginning Monday, March 19 through Friday, March 23 (10:30 a.m., ET/PT), the Backyardigans embark on new musical adventures which will introduce preschoolers to Psychedelic Soul, Jug Band, Klezmer and Surf music. Beginning Monday, March 26 through Friday, March 30 (10:00 a.m., ET/PT), viewers will join Blue, Joe and Sprinkles as they become rock stars, fairytale characters, explore transportation and the Medieval Times on new interactive play dates.

During each premiere week, kids and their parents can go to Nick Jr. Video, Nick Jr.’s broadband video service on Nickjr.com, to see clips of songs from The Backyardigans and ‘instant replays’ of each new Blue’s Room episode following its premiere.

Each half-hour episode of The Backyardigans features a unique music/dance genre with four original songs, along with real choreographed movements recreated in animation. The animated dance steps are choreographed by Beth Bogush, a former director of the Alvin Ailey Dance School ‘s children’s program. In every episode of the series, five high-spirited neighbors meet in their adjoining backyards and use their imaginations to transform themselves into different locations for epic adventures. The Backyardigans are: Pablo, an energetic, enthusiastic and excitable penguin; Pablo’s best friend Tyrone, an easy-going, confident young moose; Uniqua, a one-of-a-kind character with an adventurous nature; Tasha, a deceptively sweet and girlish hippo; and Austin, a resourceful and shy kangaroo.

The Backyardigans premiere week schedule is as follows (All times ET/PT):

Monday, March 19, 10:30 a.m. – “Horsing Around” – Pablo, the world’s fastest jockey, and Uniqua, the world’s best rodeo stunt rider, race through the Kentucky countryside to determine who rides horses the best, this side of the Mississippi. If they’re not careful, a determined Tyrone, his donkey, and a slow and steady approach might win the day. The music genre featured in the episode is Klezmer.

Tuesday, March 20, 10:30 a.m. – “Movers of Arabia ” – Tyrone, the new Sultan of Arabia, hires movers Uniqua and Pablo to safely transport his magical treasures from a desert cave to his new royal palace. Surf music sets the action as the gang enlists the help of a Genie played by Austin who gives them three wishes.

Wednesday, March 21, 10:30 a.m. – “Cops and Robots” – It’s a robotic chase through space, as The Bad Bots, Tasha and Pablo, travel to the Floating Robot Factory to reprogram all of the world’s robots to be bad. However, cops Uniqua and Tyrone are on a mission to catch The Bad Bots and bring them to justice. The music genre featured in the episode is Jug Band.

Thursday, March 22, 10:30 a.m. – “Save the Day” – Tasha is the world’s most determined fisher-lady who is oblivious to the dangers of the sea. Although harbor patrollers Uniqua, Tyrone and Pablo have repeatedly saved Tasha from sharks and sinking boats, she insists upon going to the most dangerous places to catch fish. The music genre featured in the episode is Psychedelic Soul.

Friday, March 23, 10:30 a.m. – “Horsing Around” (Encore – See above description);
Friday, March 23, 12:00 – 2:00 p.m. – The above four premieres will repeat in a two-hour marathon.

Blue’s Room unlocks the door to a whole new world for preschoolers, as the beloved animated puppy Blue is transformed into a loveable puppet who can now talk with them. Each episode is an ultimate play date, as preschoolers talk, play, pretend and imagine with Joe, Blue, her baby brother Sprinkles and their playroom friends including Frederica and Roar E. Saurus. Every playful puppet and activity in Blue’s Room is specially designed to support the show’s early literacy goals, now deepened by Blue’s ability to talk with preschoolers at home. The series demonstrates that everything a preschooler engages in involves literacy: pretend play, music, rhyming, comprehension, vocabulary, jokes, drawing pictures, reading stories, and talking to each other.

The Blue’s Room premiere week schedule is as follows (All times ET/PT):

Monday, March 26, 10:00 a.m. – “Away Great Playdate”
After a play date with their friend Jalen, Blue and Sprinkles discover that he has left behind his favorite duck hat. In order to return the hat to their friend they must figure out how to get to Jalen’s house. Joe has the answer – transportation! Dictionary helps them learn about transportation and Joe transforms a big cardboard box into a train, a taxicab and an airplane. On the journey to find Jalen’s house, Joe takes Blue and Sprinkles to a real city where they play “I See” and to an actual beach where they look for seashells. But it is not until the trio reaches a farm that they finally find Jalen and return the missing duck hat.

Tuesday, March 27, 10:00 a.m. – “Little Red Riding Blue”
Blue and her friends are acting out the fairytale of “Little Red Riding Hood.” In their version, Little Red Riding Hood (Blue) and Little Red’s brother (Sprinkles) are bringing homemade banana bread to grandma, who has a cold. Doodle Board leads their journey through the woods by drawing the correct paths to take. Along the way, they bump into a wolf (Joe), who wants a piece of their bread. Blue and Sprinkles tell the wolf that if he wants a piece, he needs grandma’s permission. Blue and Sprinkles soon discover that the wolf is pretending to be grandma!

Wednesday, March 28, 10:00 a.m. – “Knights of the Snack Table”
Blue and Sprinkles pretend to be knights and their quest is to help King Joe rescue his four missing dragons. Along their journey, Blue and Sprinkles build a medieval castle with Princess Frederica, mix a magic potion with Roar E. Saurus and navigate through a maze with Doodle Board. For each rescued dragon, they earn a new picture that appears on their knightly coat of arms. There’s still one dragon left and the only way to catch this last creature is to follow a series of musical hints. It’s an adventure suited for the smartest knights in the land and luckily, Blue and Sprinkles are up for the challenge.

Thursday, March 29, 10:00 a.m. – “Music Stars”
Blue and Sprinkles are experimenting with making music when Boogie Woogie suggests they become more than just ordinary musicians and transform into rock stars. The music stars magically create a stage for their big concert, but there’s only one problem – the curtain won’t go up. The only way to raise the curtain is to create a musical act. With a little help from their friends, Blue and Sprinkles learn to create their own lyrics, original music and dance moves. With each new addition to their act, the curtain rises a little more, until finally it is show time, and all of the Blue’s Room stars are ready to perform.

Friday, March 30, 12:00 – 2:00 p.m. – Above four episodes will repeat in a two-hour marathon.

Nick Jr. is a specially designed programming block airing on Nickelodeon weekdays from 9 a.m. – 2:00 p.m. (ET/PT). Completely dedicated to preschoolers ages 2-5, Nick Jr.’s Emmy, Peabody and Parents’ Choice Award-winning programs are curriculum based, fun and commercial free. At Nick Jr., kids play to learn with innovative, original shows created just for them.

Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon’s U.S. television network is seen in almost 92 million households and has been the number-one-rated basic cable network for almost 12 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

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