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PR: National Amusements Deploys over 50% of Its Locations for "Robinsons"

National Amusements Deploys over 50 Percent of Its Locations for the Digital 3D Opening of Disney’s MEET THE ROBINSONS in REAL D

Adding 20 new U.S. locations, National Amusements leaps ahead by installing REAL D Digital 3-D projection systems offering patrons the opportunity to enjoy the newest 3D technology for the March 30th opening of MEET THE ROBINSONS


National Amusements, Inc., a world leader in the motion picture exhibition industry operating more than 1,500 screens in the U.S., U.K., Latin America and Russia, today announced an agreement with REAL D, the leader in the delivery of premier 3-D experiences, to roll-out 20 additional digital 3-D projection systems in select theatres (see list). Currently, National Amusements circuit features 24 locations with 25 screens and brings the total of National Amusements 3D 2K projection systems to 44 locations on 45 screens. The installations will be completed for the opening of Disney’s animated feature film, MEET THE ROBINSONS in REAL D on March 30, 2007 and will bring over 50% of National’s locations into the realm of Digital 3D, the highest percent of any major USA circuit.

“We are pleased to be able to bring the excitement of REAL D 3-D technology to an even larger number of our patrons, and just in time to enjoy this new Disney film,” said Shari E. Redstone, President, National Amusements. “This great 3-D technology allows National Amusements to bring patrons a broader range of unique film and entertainment programming options such as live sports and concert performances, building on our goal to make our theatres a community entertainment destination.”

The REAL D 3-D installations complement National Amusements efforts to bring state-of-the art digital cinema to their patrons. The company is participating in Technicolor Digital Cinema’s beta test of state-of-the-art digital projection equipment in 14 National Amusements sites, reaching 120 screens in select locations. This will bring National’s total Digital Cinema presentation capability to a total of 165 Screens in it’s U.S. locations. They have also recently signed a multiyear agreement with Screenvision to install its digital pre-show system on more than 1,000 of National Amusements’ domestic screens.

“By adding another 20 3-D locations in time for MEET THE ROBINSONS, National Amusements continues to show their commitment to elevating the movie-going experience,” said Michael V. Lewis, Chairman and CEO of REAL D. “We are thrilled to be working with an industry leader to make digital 3-D a truly mainstream experience available to mass audiences.”

Disney’s MEET THE ROBINSONS in 3-D will be released in the REAL D Cinema format. REAL D’s seamless perception of depth causes viewers to forget about the screen and opens up a world of perspective and detail so rich and lifelike they want to reach out and touch it.

For the digital 3D presentation of MEET THE ROBINSONS, audience members will receive comfortable, lightweight glasses enabling them to view the film in the REAL D Cinema format. REAL D Cinema glasses for MEET THE ROBINSONS are styled like classic sunglasses and are included with a movie ticket purchase. Unlike traditional anaglyph 3D, REAL D Cinema uses state-of-the-art digital cinema technology to eliminate eye fatigue and ensure that moviegoers enjoy the most comfortable 3D viewing experience possible.
Tickets for all performances can be purchased in advance at the theatre, by phone or online at www.national-amusements.com. Group sales can be coordinated by contacting Debbie Heller at 866-581-9138 x301.

New REAL D digital 3D theatre installations, combined with Doremi servers and NEC projectors:

Location

Showcase Cinemas Woburn, Woburn, MA

Showcase Cinemas Lowell, Lowell, MA

Providence Place Cinemas 16, Providence RI

Showcase Cinemas Worcester North, Worcester, MA

Showcase Cinemas Bridgeport, Bridgeport, CT

Showcase Cinemas Pittsburgh West, Pittsburgh, PA

Centreville Multiplex Cinemas, Centreville, VA

Broadway Multiplex Cinemas, Hicksville, NY

Commack Multiplex Cinemas, Commack, NY

Concourse Plaza Multiplex Cinemas, Bronx, NY

All Westchester Saw Mill Multiplex, Hawthorne, NY

Cross County Multiplex Cinema, Yonkers, NY

Hazlet Multiplex Cinemas, Hazlet, NJ

Showcase Cinemas Erlanger, Erlanger, KY

Showcase Cinemas Western Hills, Cincinnati, OH

Showcase Cinema de Lux 16, Louisville, KY

Franklin Park 16: Cinema de Lux, Toledo, OH

Cinema de Lux 14: The Greene, Beavercreek, OH

Showcase Cinemas Seekonk Route 6, Seekonk, MA

Showcase Cinemas West Springfield 1-15, West Springfield, MA

Theatres currently equipped with REAL D digital 3D system, combined with Dolby Servers and Christie projectors.

Location

The Bridge Cinema de Lux: Los Angeles

Showcase Cinemas Buckland Hills, Manchester, CT (Hartford)

City Center 15: Cinema De Lux, White Plains, NY

Farmingdale Multiplex Cinemas, Farmingdale, NY (Long Island)

S/C Davenport 53, Davenport, IOWA

Island 16: Cinema de Lux, Holtsville, NY (Long Island)

Showcase Cinemas Randolph, Randolph, MA (south of Boston)

Showcase Cinemas Revere, Revere, MA (north of Boston)

Springdale 18: Cinema de Lux, Springdale, OH (Cincinnati)

Stonybrook 20: Cinema de Lux, Louisville, KY

Theatres currently equipped with REAL D digital 3D system, combined with Kodak Servers and Barco projectors.

Location

Showcase Cinemas Warwick, Warwick, RI (south of Providence)

Blackstone Valley 14 Cinema de Lux, Millbury, MA (south of Worcester)

Showcase Cinemas North Haven, North Haven, CT

Connecticut Post 14 Cinema de Lux, Milford, CT (south of New Haven)

Fairfax Corner 14 Cinema de Lux, Fairfax, VA (Wash., DC)

Linden Boulevard Multiplex Cinemas, Brooklyn, NY

College Point Multiplex Cinemas, Whitestone, NY

Jamaica Multiplex Cinemas, Jamaica, NY

Edgewater Multiplex Cinemas, Edgewater, NJ

Showcase Cinemas Milford 16, Milford, OH (Cincinnati)

Maumee 18 Cinema de Lux, Maumee, OH (Toledo)

Showcase Cinemas Dayton South, Dayton, OH

Showcase Cinemas Flint West, Flint, MI

Showcase Cinemas Ann Arbor, Ypsilanti, MI

About National Amusements, Inc.

National Amusements, Inc., is a world leader in the motion picture exhibition industry operating more than 1,500 screens in the U.S., U.K., Latin America and Russia. National Amusements delivers a superior entertainment experience in theatres around the world under its Showcase, Multiplex, Cinema de Lux, and KinoStar brands. Based in Dedham, Massachusetts, National Amusements is a closely held company operating under the third generation of leadership by the Redstone family. National Amusements is also an equal partner in the online ticketing service, MovieTickets.com, and is the parent company of both Viacom and CBS Corporation. www.national-amusements.com.

About REAL D

REAL D is bringing the premier digital 3-D experience to cinemas worldwide. With over 700 screens in 14 countries currently and 1000 screens expected later this year, REAL D has the world’s largest 3-D platform.
Beyond cinema, REAL D is the worldwide inventor and provider of key stereoscopic technologies used in science, marketing and other industries. REAL D’s mission-critical 3-D visualization technologies are used by organizations such as NASA, Pfizer, BMW, Boeing and more. For more information, visit www.REALD.com.

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