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PR: Buena Vista Announces Tie-In with "Meet the Robinsons" and DVD Loyalty Program

BUENA VISTA WORLDWIDE HOME ENTERTAINMENT ANNOUNCES FIRST-EVER THEATRICAL TIE-IN WITH WALT DISNEY PICTURES
MEET THE ROBINSONS FOR ITS DVD LOYALTY PROGRAM

“DISNEY MOVIE REWARDS”

Home Entertainment Industry’s First Loyalty Program Enrolls 700,000 Members
In its First Six Months and is Now Available in Canada.

BURBANK, Calif., March 30, 2007 -Buena Vista Worldwide Home Entertainment has announced the next major advancement for its Disney Movie Rewards program: the first-ever theatrical tie-in with Walt Disney Pictures MEET THE ROBINSONS, in theatres March 30, 2007. In just six months, BVWHE has enrolled over 700,000 members in Disney Movie Rewards, the home entertainment industry’s first and only loyalty program that gives Disney fans an opportunity to earn great rewards for purchasing Disney DVDs like Peter Pan: 2-Disc Platinum Edition and Cinderella III: A Twist in Time.

Disney Movie Rewards is located on the web at DisneyMovieRewards.com , where DVD movie buyers can enroll for free, earn points with each eligible purchase and access exclusive Disney promotions and benefits unavailable anywhere else. Beginning with MEET THE ROBINSONS, members who purchase tickets to see select Disney movies in theaters may mail in their ticket stubs to earn additional Disney Movie Rewards points; members collect points and redeem them for merchandise and digital rewards.

A special members-only opportunity is the “Instant Win Game,” where members can instantly win one of 12,000 fun and exciting prizes, including a special behind-the-scenes tour of Walt Disney Animation Studios, Walt Disney Classics Collection sculptures, an Epson® MovieMate™ Projector, DVD and Music Player Combo with Portable Projection Screen, Radio Disney customized Acoustic Guitar with Starter Pack, and a host of other prizes.

“We always strive for ways to innovate the home entertainment industry and add value for the loyal fan base who love our DVDs,” Gabrielle Chamberlin, Senior Vice President of Marketing, North America, Buena Vista Worldwide Home Entertainment said. “Disney Movie Rewards program continues this tradition as it drives interest in our releases and rewards members with things like sneak peeks of upcoming movies and behind-the-scenes experiences that only Disney can bring, and money can’t buy.”

The innovative program debuted packed inside the releases of home entertainment blockbusters including The Little Mermaid: 2-Disc Platinum Edition (10/3/06) and 2006′s #1 animated movie, Disney/Pixar’s Cars (11/7/06). Over 700,000 consumers have become members of the program to date, with membership expected to continue its rapid pace.

Millions of unique codes have been created and placed on special Disney DVD and Blu-ray Disc inserts and the flipside of the DVD Guides packed into some of the industry’s biggest releases. Fans visit DisneyMovieRewards.com to register and to enter their codes from every qualifying purchase. Members can view their point balance, browse through the thousands of available rewards and redeem their points for exciting items including games, DVDs, tickets to Disney events, Disney electronics, movie posters, books, magazines, collectibles, T-shirts, hats, exclusive merchandise, one-of-a-kind experiences, and so much more.

Easy reference of all eligible DVDs and films, and the Disney Movie Rewards point value for each, can be found on the website under the “Eligible Movies” tab. New DVDs and films are added regularly, so members are encouraged to visit the website often for updates.

Among the eligible upcoming DVD and Blu-ray Disc titles in the program are JUMP IN!, PIRATES OF THE CARIBBEAN: THE CURSE OF THE BLACK PEARL (Blu-ray), PIRATES OF THE CARIBBEAN: DEAD MAN’S CHEST (Blu-ray), THE MANY ADVENTURES OF WINNIE THE POOH: THE FRIENDSHIP EDITION, BRIDGE TO TERABITHIA, and HIGH SCHOOL MUSICAL: THE CONCERT. In addition to MEET THE ROBINSONS, members may earn points when they see upcoming Disney films including PIRATES OF THE CARIBBEAN: AT WORLD’S END and RATATOUILLE.

Buena Vista Worldwide Home Entertainment, a recognized leader in the home entertainment industry, is the marketing, sales and distribution company for Walt Disney, Touchstone, Hollywood Pictures, Miramax and Buena Vista product, which includes DVD, Blu-ray Disc and electronic distribution. Buena Vista Worldwide Home Entertainment is a division of Disney Enterprises, Inc.

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