Mutant Turtles Movie Getting Help from McDonalds, Wal-Mart
McDonald’s, Wal-Mart, and Toys “R” Us are among the companies that have signed up to promote the upcoming Teenage Mutant Ninja Turtles movie, 4Kids Entertainment and Warner Bros. Pictures announced today.
In addition, 4Kids TV will air a “lost episode” of TMNT on March 24 and new episodes of Fast Forward throughout the month.
The Turtles will appear in McDonald’s Happy Meals, Wal-Mart stores will give away movie posters, and Toys “R” Us will give purchasers of Playmates TMNT toys a $5.00 gift card.
Other retail support will come from Cool Cuts 4 Kids, which will offer coloring books and card games based on the property, and from Kmart, which will give buyers of the Playmates toys a pack of four collectible movie trading cards.
In addition, Hot Topic will host a national sweepstakes with a trip to Hollywood as its grand prize. Winners of the prize will receive a tour of Warner Bros. Studios and attend a TMNT movie screening. Time Warner Cable will air TV spots promoting the sweepstakes.
The movie will open in theaters on March 23.
[Source: PR Newswire]