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More Background on the "Aqua Teen" Stunt

The New York Times has more background on and analysis of the Aqua Teen Hunger Force stunt that occurred in Boston earlier this week. According to the newspaper, the agency that placed the boxes, Interference, has a history of doing stunts that draw criticism, and in a November interview its chief joked about telling lies in order to avoid being arrested for some of their campaigns.

The Times also quoted marketing specialists not connected with either Interference or Turner Broadcasting who wonder whether the erstwhile stunt will ultimately draw more viewers to the Adult Swim show. But others worry that it will put guerilla marketers in a bad odor for years to come.

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