Disney Integrating Ad Sales Teams
The Walt Disney Company is merging its advertising sales and promotions teams for kid- and family-focused television, online, radio and publishing businesses. The newly integrated sales structure, Disney Media Advertising Sales and Marketing Group, is designed to focus resources and fully empower one team to drive all advertising sales, marketing and promotions business for The Walt Disney Company’s kid-driven and family-inclusive TV platforms, its online offerings, its kid-focused publishing business, and its kid- and mom-focused radio platform.
Leading the unit will be Tricia Wilber, who has been elevated to Executive Vice President, Disney Media Advertising Sales and Marketing Group. Wilber will report to three business unit leaders — Rich Ross, President, Disney Channel Worldwide; Steve Wadsworth, President, Walt Disney Internet Group; and Russell Hampton, President, Disney Publishing Worldwide.
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