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CN Upfront: New Online Initiatives Include MMO for 2008

In Spring 2008, Cartoon Network will launch a massively multiplayer online game in what they call “one of our largest new media investments ever.”

Other online initiatives include CN Clipbook, an online cartoon maker that will also allow users to share their creations and rate others; CN Minimatch, a service starting this summer that allows users to create their own online personas, chat, and challenge others to multiplayer games; and “Gadget Game,” which will utilize a computer’s microphone or webcam to allow kids to “embody and converse with their favorite characters.” In the “Gadget Game” demonstrated at the Upfront a willing audience member simulated climbing a vine in a race between My Gym Partner’s a Monkey characters. This and similar games will launch later this month.

The regular games on the Web site (which, CN emphasizes, are “not lame”) tallied over 2 billion plays in 2006.

The information comes from a preview Cartoon Network has posted of their upfront presentation, to take place tomorrow morning in New York, on their Web site.

Stay with Toon Zone News for continuing coverage of Cartoon Network’s 2007 Upfront announcements.

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