1,600+ Pre-Orders for "The Last Unicorn;" 35,000 Sales in 1st Week
According to the latest “Phoenix” newsletter, more than 1,600 pre-orders for The Last Unicorn 25th Anniversary DVD edition came in directly to the Conlan Press website. The response has temporarily overwhelmed author Peter S. Beagle and the staff, who were expecting approximately 300 pre-orders before the DVD’s February 6 release date. The needs to fulfill the personalized orders and an urgent second order of DVDs has delayed shipping of pre-ordered copies, but at least 400 copies of the DVD have been shipped so far. The newsletter also added that 35,000 copies of the DVD were sold in its first week of release through normal retail channels.
Through a special arrangement with Lionsgate Entertainment, Peter S. Beagle will receive half the proceeds of DVD sales through Conlan Press. Fans interested in ordering The Last Unicorn may visit the Conlan Press website for more information.