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'Spongebob Squarepants' : Japanese Trendsetter

by onJanuary 26, 2007
 

The International Herald Tribune has published an article outlining Viacom’s strategy for the success of ‘Spongebob Squarepants’ in Japan, by marketing merchandise to young women instead of children as in the US, with hopes of up to $25 million in sales annually.

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