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Press Release: Toon Disney Ratings Highlights for 2006

Ratings Highlights for 2006
Final National Ratings

TOON DISNEY’S RECORD BREAKING 2006

2006 FINISHES AS TOON DISNEY’S MOST-WATCHED YEAR EVER IN PRIMETIME AND TOTAL DAY IN TOTAL VIEWERS AND TARGET KID DEMOS

CHANNEL DEBUT OF THEATRICAL “THE POLAR EXPRESS” DURING THE NET’S “12 DAYS OF CHRISTMAS” STANDS AS TOON DISNEY’S TOP MOVIE TELECAST OF ALL TIME IN TOTAL VIEWERS AND RATES AS THE MOST-WATCHED OF 2006 IN CORE DEMO KIDS 2-11

JETIX ANIMATED ORIGINAL SERIES “YIN YANG YO!” SETS RECORDS IN ITS SEPTEMBER 2006 DEBUT

Toon Disney – 2006
Powered by the first season of original series “Yin Yang Yo!” on Jetix, the comedy/action/adventure block on Toon Disney, along with rising returns for the Net’s early-evening “Big Movie Show,” Toon Disney enjoyed its most-watched year in the channel’s history in Prime in Total Viewers (238,000), Kids 2-11 (148,000) and Kids 6-11 (80,000). Toon Disney also broke records in Total Day, as 2006 delivered the Net’s largest audiences of all time in Total Viewers (210,000), Kids 2-11 (118,000) and Kids 6-11 (64,000).

Programming Highlights

* On Friday, December 22, 2006, the channel premiere of “The Polar Express” stood as Toon Disney’s most-watched movie ever in Total Viewers (1.35 million), and best of 2006 in Kids 2-11 (677,000), roughly doubling year-ago time period levels (vs. 625,000 and 341,000, respectively).

* Compared to year-ago time period averages, Toon Disney’s “Big Movie Show” (M-F, 5:00-7:00 p.m.) exceeds year-ago levels by nice margins, up by 11% in Total Viewers (437,000 vs. 394,000), by 9% in Kids 2-11 (238,000 vs. 219,000) and by 13% in Kids 6-11 (122,000 vs. 108,000).

* The launch of series “Yin Yang Yo!” in September 2006 (Monday, 9/4/06, 7:30 p.m. – 8: 00 p.m.) in its regular time period debuted as Jetix’s most-watched animated series premiere on record in Total Viewers (492,000), Kids 2-11 (335,000) and Kids 6-11 (218,000).

Source: Nielsen Media Research (National Ratings, 2006: 12/26/05-12/31/06, Most Current: Live + SD blended with Live + 7, when available).

—Toon Disney–

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