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PR: Disney Channel To Revamp Playhouse Disney Block on March 31

Disney Channel: DISNEY CHANNEL TO DEBUT NEW HOSTS AND NEW LOOK FOR POPULAR PLAYHOUSE DISNEY PROGRAMMING BLOCK ON FRIDAY, MARCH 31

BURBANK and PASADENA, January 10, 2007 . . . Disney Channel will debut new hosts, the playful and funny puppet monkeys Ooh and Aah, and new graphics during its popular learning-focused programming block for preschoolers, Playhouse Disney, on FRIDAY, MARCH 31 (6:00 a.m.-12:00 noon, ET/PT). The announcement was made today at the Television Critics Association press tour by Gary Marsh, President, Entertainment, Disney Channel Worldwide.

“With new hosts Ooh and Aah and vibrant new interactive graphics, Playhouse Disney will get an entirely new look, feel and voice which will further engage and entertain kids in the Playhouse Disney experience, while continuing to reflect a playful place for learning, lovable characters, memorable music and storytelling,” said Marsh.

Ooh and Aah, a pair of fun-loving monkey brothers, will host the programming block every day from their tree house in the jungle. Ooh, the refined blue monkey, loves to read and listen to classical music. Aah, the lively red monkey, loves to dance and play. Together, they encourage viewers to play along in fun games including “Crystal Coconut,” “Guess Ooh” and their very own game show, “What’s That Banana?” Viewers first met Ooh and Aah in the popular “Ooh, Aah & You” short-form series which premiered in July 2005 and continues to air daily during Playhouse Disney.

In 2006, Playhouse Disney delivered its most-watched year on record in Total Viewers, Kids and Girls and Boys 2-5, as well as Women 18-49. Additionally, the block’s “Mickey Mouse Clubhouse” ranked among the Top 10 series on all basic cable among Kids 2-5.* Playhouse Disney is a daily programming block on Disney Channel which encourages preschoolers to imagine and learn through original series, interstitials and acquired programming that encompasses song, movement and entertainment. Guided by an established curriculum, Playhouse Disney supports multiple areas of child development: physical, emotional, social and cognitive; thinking and creative skills as well as moral and ethical development through carefully constructed themes, storylines and characters.

* Source: Nielsen Media Research (deliveries, series rank based on coverage rating, 2006: 12/26/05-12/31/06, Most Current: Live + SD blended with Live + 7, when available).

— Disney Channel –

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