Nick To Launch A Whole New Virtual World, Just Ahead of Disney
Nick.com is launching Nicktropolis, a new virtual community focused on games and video featuring characters like “SpongeBob SquarePants” and “Avatar.”
Similar to other online worlds popular with kids, such as Habbo, Nicktropolis denizens will create virtual representations of themselves with their own living space in the digital city. They can then find games to play, enter areas centered on Nick shows, and interact with other kids if they have permission from their parents.
The move comes as Disney is prepping a re-launch of its Disney.com Web site with the same goal of immersing kids in a digital world full of its properties. While Disney’s site won’t be a “virtual world,” it also will feature games, numerous parental controls, and achievement points to keep kids online in order to earn virtual prizes.