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Press Release: Disney Channel Ratings Highlights for November 2006

Ratings Highlights For November 2006
Final National Ratings

DISNEY CHANNEL STANDS AS BASIC CABLE’S MOST-WATCHED NETWORK IN PRIME FOR THE 21ST MONTH RUNNING IN KIDS 6-11 AND 20TH MONTH RUNNING IN TWEENS 9-14

DISNEY CHANNEL FINISHES AS BASIC CABLE’S SECOND-MOST-WATCHED NETWORK IN PRIME IN TOTAL VIEWERS, BEHIND ONLY SISTER NET ESPN

NOVEMBER ’06 RATES AS DISNEY CHANNEL’S MOST-WATCHED NOVEMBER ON RECORD IN TOTAL VIEWERS, KIDS 6-11 AND TWEENS 9-14 IN PRIMETIME AND TOTAL DAY

DISNEY CHANNEL’S PLAYHOUSE DISNEY BLOCK ENJOYS ITS MOST-WATCHED MONTH EVER IN THE DAYPART IN NOVEMBER ’06 IN KIDS 2-5 AND BOYS 2-5

“HANNAH MONTANA” STANDS AS THE MONTH’S MOST-WATCHED TV SERIES KIDS 6-11 AND TWEENS 9-14

DISNEY CHANNEL IS HOME TO 9 OF THE MONTH’S TOP 20 MOST-WATCHED TV TELECASTS IN KIDS 6-11, AND 14 OF THE TOP 20 IN TWEENS 9-14

“MICKEY MOUSE CLUBHOUSE” FINISHES AS THE MONTH’S NO. 1 TV SERIES IN TARGET PRE-SCHOOL DEMO KIDS 2-5

“HANDY MANNY” AND “LITTLE EINSTEINS” RANK AMONG THE TOP 10 TV SERIES FOR THE MONTH IN KIDS 2-5

Disney Channel – November 2006

* Disney Channel stood as November ’06’s No. 1 basic cable network in Primetime, extending its dominance to 21 consecutive months in Kids 6-11 (1.08 million/4.5 rating) and to 20 months in Tweens 9-14 (978,000/4.0 rating).

* Disney Channel ranked as the month’s No. 2 basic cable network in Primetime in Total Viewers (2.58 million), runner-up only to sister-net ESPN (3.14 million).

* November ’06 wrapped as Disney Channel’s most-watched November ever in Primetime in Total Viewers (2.58 million), Kids 6-11 (1.08 million/4.5 rating) and Tweens 9-14 (978,000/4.0 rating).

* In Total Day, November ’06 finished as Disney Channel’s most-watched November on record in Total Viewers (1.50 million), Kids 6-11 (560,000/2.3 rating) and Tweens 9-14 (489,000/2.0 rating).

* Disney Channel’s pre-school targeted Playhouse Disney block enjoyed its most-watched month ever in the daypart (Monday-Sunday, 6:00 a.m.-12:00 p.m.) in Kid 2-5 (448,000/2.8 rating) and Boys 2-5 (228,000/2.8 rating), powered by original series “Mickey Mouse Clubhouse,” “Handy Manny” and “Little Einsteins.”

* “Hannah Montana” ranked as the month’s most-watched series on all of television (broadcast and basic cable) in Kids 6-11 (1.32 million/5.4 rating) and Tweens 9-14 (1.22 million/5.0 rating).

* Disney Channel was home to 9 of the month’s Top 20 TV telecasts (broadcast and basic cable) in Kids 6-11, and 14 of the Top 20 in Tweens 9-14.

* “Mickey Mouse Clubhouse” finished as the month’s most-watched series on all of television (broadcast and basic cable) in target demo Kids 2-5 (745,000/4.7 rating). Combined with “Handy Manny” (#8, 652,000/4.1 rating) and “Little Einsteins” (#9, 633,000/4.0 rating), Disney Channel was home to 3 of the month’s Top 10 TV series in Kids 2-5.

[Source: Nielsen Media Research, November 06:10/30/06-11/26/06; Current Week: 11/20/06-11/26/06 – -Live+7 Blended with Live+SD where available and year ago is Live data. Ratings based on national rating unless otherwise noted.]

— Disney Channel —

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