Press Release: Class of 3000 is CN’s Biggest Original Series Premiere Since 2004
Class of 3000 Scores as Cartoon Network’s Biggest Original Series Premiere Since 2004
Friday Premiere Ranks #1 on All Television With Boys 6-11 and Boys 2-11
André Benjamin Series Charts Double-Digit Growth Among Kids 6-11, Kids 2-11
Cartoon Network’s Class of 3000 from André Benjamin (OutKast) earned the network’s highest kids 6-11, boys 6-11 and boys 2-11 delivery and ratings performance for an original series premiere since 2004, according to preliminary data from Nielsen Media Research. The animated series, featuring original music from André Benjamin, also ranked as Friday night’s (7 p.m.-12 a.m.) #1 telecast on all television—both broadcast and cable—among boys 6-11 and boys 2-11. Compared to the same time period last year, the 8 p.m. premiere charted impressive double-digit gains across all target demos, including kids 6-11 and kids 2-11 delivery and ratings.
Highlights for Class of 3000’s premiere performance vs. the same 2005 time period include the following:
Class of 3000 Series Premiere (Fri. 8-9 p.m.,) vs. the same 2005 time period
· Kids 6-11 delivery (1,049,000) increased by 52%, and ratings (4.3) by 54%
· Kids 2-11 delivery (1,378,000) grew by 37%, and ratings (3.4) by 36%
· Boys 6-11 delivery (818,000) expanded by 79%, and ratings (6.6) by 78%
· Boys 2-11 delivery (1,023,000) jumped by 53%, and ratings (5.0) by 52%
“We’re extremely pleased by Class of 3000’s premiere performance last Friday, particularly with its #1 ranking for the night among boys,” said Jim Samples, executive vice president and general manager, Cartoon Network. “Audience response to the series has been overwhelmingly positive. It’s just what we hoped for.”
The previous best-performing original series was Foster’s Home for Imaginary Friends, which earned the network’s best kids 6-11 delivery and ratings at its 7:30 p.m. premiere on Friday, Aug. 13, 2004.
Class of 3000, created and executive produced by André Benjamin and Tom Lynch, focuses on a group of musically-gifted kids at The Westley School for the Performing Arts and a music superstar named Sunny Bridges who returns to his former Alma Mater to bring sunshine to their lives.
Cartoon Network (CartoonNetwork.com), currently seen in more than 91 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.’s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m.-6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.
Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.
RATING PERIOD: 11/03/06
SOURCE: Turner Entertainment Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD). Complete and final data (Live+7) will be available in two weeks. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.
NOTES: All ratings based on Total U.S. Television Universe of 111,400,000 homes.