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Movie Studios Keeping Close Eye on "Cars" on iTunes; Retailers Offer DVD Incentives

A report in Variety states that movie studios are keeping a close watch on sales of Disney/Pixar’s Cars on DVD and as a digital download from the Apple iTunes Store. Cars can be purchased at the iTunes Store for $12.99, significantly lower than most retailers will be charging for the DVD. The price discrepancy is often cited as a reason why movie studios are reluctant to sign deals with Apple for selling downloadable movies.

Several retailers are offering special bonuses for buying the DVD of Cars; the incentives available from several different retailers are summarized at the Luxo weblog. Target and Wal-Mart are offering bonus discs of extra material, with Wal-Mart’s disc focusing on the music of Cars (and especially the Rascal Flatts cover of “Life is a Highway”) and Target’s disc reproducing several of the video podcasts posted on the Cars movie website before the movie was released (based on screen grabs available at DVD Talk ).

(Original Variety report via Internet Movie Database Daily Briefing)

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