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Press Release: Study Shows Little Mermaid Most Popular Redhead

Study Shows Little Mermaid Most Popular Redhead
“Unique,” “Feisty” Also Highly Perceived Traits – Nerds Need Not Apply

BURBANK, Calif., October 3, 2006 – Disney’s Ariel, The Little Mermaid, proved to be the most well-known red head, in a recent study conducted by Omnibus Operations: Ipsos North America. The animated character (who has her own U.S. postage stamp) was better known than such modern day red heads as Sarah Ferguson (former Duchess of York), Pippy Longstocking (popular children’s literary and film character), Julianne Moore (“The Hours,” “The Big Lebowski”), and Debra Messing (TV’s “Will & Grace”).

Red heads were also most perceived as “unique,” according the study. “Feisty” was the second-most common perception, followed by “smart” and “sexy.” “Nerdy” was the least-perceived trait, with only 3% of total respondents identifying red heads with it.

Respondents were asked why they would not dye their head red. Adding to the “unique” factor, the majority reason was because they were afraid that red hair would not go with their skin tone.

Another red head fact that many don’t know is: Ariel was almost not a red head! When the “Little Mermaid” character first came to Disney, her “look” went through an early design process. Of course, her red hair won out. For fans worldwide, Ariel is an icon of red-headedness – a unique, feisty character beloved by millions.

On October 3rd, The Little Mermaid splashes onto a spectacular 2-disc Platinum Edition DVD for the first time ever. Winner of two Academy Awardsâ (Best Music, Original Score; Best Music, Original Song “Under The Sea,” 1989), this new DVD features an all-new digital restoration, and is presented in all-new 5.1 Disney Enhanced Home Theater Surround Sound, for the best picture and audio quality ever.

The Little Mermaid 2-disc Platinum Edition is awash in bonus features, including the all-new “Kiss The Girl” music video performed by Ashley Tisdale. Fans will thrill to the new “Under The Sea Adventure,” a virtual ride inspired by the famous “Imagineers” of Walt Disney Imagineering. There are never-before-seen deleted scenes; a first-time-on DVD new animated short “The Little Match Girl;” behind- the-scenes specials; and much, much more. Available for $U.S. $29.99 (SRP), Canada $36.99 (SRP).

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