Quantcast

Press Release: Debut of "Yin Yang Yo!" Breaks Many Records for Jetix and Toon Disney

September 7, 2006

Ratings Highlights for Monday, September 4, 2006 – Final National Ratings

JETIX ANIMATED ORIGINAL SERIES “YIN YANG YO!” SETS RECORDS IN ITS REGULAR TIME PERIOD DEBUT

LAUNCH OF “YIN YANG YO!” STANDS AS JETIX’S MOST-WATCHED ORIGINAL ANIMATED SERIES PREMIERE ON RECORD IN TOTAL VIEWERS, KIDS 2-11 AND KIDS 6-11

“YIN YANG YO!’S” PREMIERE GENERATES MASSIVE TRIPLE TO QUINTUPLE GROWTH OVER YEAR-AGO TIME PERIOD LEVELS

LABOR DAY’S “YIN YANG YOVERTHROW!” MARATHON MORE THAN DOUBLES YEAR-AGO TIME PERIOD LEVELS IN KEY DEMOS

COMBINED 4 MILLION VISITS TO “YIN YANG YO!’S” SUPER SITE AT JETIX.TV AND RABBITTAKEOVER.COM WITH OVER 11.2 MILLION PAGES VIEWED SINCE LAUNCH

SINCE THE AVAILABILITY OF FULL EPISODES ON JETIX.TV, VIEWERS REQUEST MORE THAN 1.2 MILLION EPISODES TO VIEW SINCE LAUNCH

THE “YIN YANG YOVERTHROW!” MARATHON ON JETIX REACHES MILLIONS AS 3.7 MILLION UNIQUE TOTAL VIEWERS, 2.2 MILLION KIDS 2-11 AND 1.5 MILLION KIDS 6-11 TUNE IN

“Yin Yang Yo!” – Series Launch (Monday, 7:30 p.m.-8:00 p.m.):

The launch of original animated series “Yin Yang Yo!” on Jetix — the comedy/action/adventure block on Toon Disney — in its regular time period (7:30 p.m. – 8:00 p.m.) now stands as the most-watched original animated series premiere in the history of the Network in Total Viewers (491,000) and target kid demos Kids 2-11 (334,000) and Kids 6-11 (217,000), delivering massive triple-digit percentage gains over year-ago time period levels.

The launch of “Yin Yang Yo!” (Monday, 7:30 p.m. – 8: 00 p.m.) in its regular time period debuted as Jetix’s most-watched animated series premiere on record in Total Viewers (491,000), Kids 2-11 (334,000) and Kids 6-11 (217,000).

“Yin Yang Yo!” (7:30 p.m. – 8:00 p.m.) more than tripled year-ago time period levels (9/5/05) in Total Viewers (213%; 491,000 vs. 157,000), more than quintupled in Kids 2-11 (414%; 334,000 vs. 65,000) and almost quintupled in Kids 6-11 (372%; 217,000 vs. 46,000). “Yin Yang Yo!” also scored triple-digit percentage increases in key demos Boys 2-11 (358%; 165,000 vs. 36,000) and Boys 6-11 (284%; 96,000 vs. 25,000).

Monday’s “Yin Yang Yoverthrow!” Labor Day marathon (6:00 a.m. – 12 a.m.) more than doubled year-ago time period levels (9/5/05) in Kids 6-11 (108%; 160,000 vs. 77,000), Boys 2-11 (110%; 141,000 vs. 67,000) and Boys 6-11 (122%; 91,000 vs. 41,000), with considerable double-digit growth in Total Viewers (36%; 320,000 vs. 235,000) and Kids 2-11 (71%; 224,000 vs. 131,000).

Since the launch of “Yin Yang Yo!’s” Super Site at Jetix.tv (5/5/06) and RabbitTakeover.com (6/9/06), these sites have received a combined 4 million visits, resulting in more than 11.2 million pages viewed.

Since full episodes debuted on Jetix.tv’s broadband video player (7/10/06), over 1.2 million episodes have been requested.

Powered by marketing efforts on multiple platforms (Toon Disney Jetix, Jetix.tv’s “Yin Yang Yo!’s” Super Site, RabbitTakeover.com and Jetix.tv’s Broadband video player), the “Yin Yang Yoverthrow!” marathon (6:00 a.m. – 12:00 a.m.) was seen by a considerable 3.7 million unique Total Viewers, 2.2 million Kids 2-11 and 1.5 million Kids 6-11.

(Ratings Source: Nielsen Media Research (preliminary, Live + Same Day, 9/4/06). Ratings based on national rating unless otherwise noted. Traffic Source: Site Traffic (visits, unique visitors, page views) – HBX Analytics; Broadband Source: Video Streaming data: Limelight.

Jetix

Related Content from ZergNet:

Speak Your Mind

Single Sign On provided by vBSSO