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Press Release: Disney Channel Wins At Nationwide Promax & BDA Awards In New York

BURBANK, June 29, 2006 . . . Disney Channel has been recognized at the National Promax & BDA Awards held in New York, it was announced today by Matt Palmer, Senior Vice President, Marketing, Disney Channel.

“This year, Disney ABC Cable Networks Group’s kids networks had a diverse group of many talented individuals honored for their creativity and outstanding work across multiple platforms,” said Palmer. “I’m extremely proud of our team and the 7 Gold, 4 Silver and 1 Bronze Awards we received.”

Promax Gold was awarded to Disney Channel’s Playhouse Disney for “Higglytown Real Life Heroes – Zookeeper” while Jetix was awarded one for “The Race is on Jetix Fall Campaign” and ABC Kids was honored with one for “ABC Kids Haunted House Party.”

BDA Gold honors went to Disney Channel’s “The Proud Family Movie Countdown Bug,” “Toon Disney’s Hidden Heroes Display” and DisneyChannel.com. The Jetix.tv website garnered both BDA Gold and Silver Awards.

Promax Silver went to Disney Channel for the “Go Figure” trailer while BDA Silver honors were awarded to “Toon Disney’s Pack the House” and “Toon Disney’s Passport to Reading 2005″ website.

BDA Bronze was awarded to ABC Kids for “Suite Life Wake Up Promotion.”

Part of the Disney-ABC Television Group at The Walt Disney Company, Disney Channel is a 24-hour kid-driven, family inclusive television network that taps into the world of kids and families through original series and movies. It is currently available on basic cable in over 87 million U.S. homes.

Playhouse Disney, seen in a daily programming block on Disney Channel U.S., encourages preschoolers to imagine and learn through original series, short-form and acquired programming that includes song, movement and entertainment.

Toon Disney, a 24-hour basic cable channel, showcases a variety of Disney’s classic and contemporary animated series and movies plus the fantastical action/adventure/comedy programming under the Jetix brand. Toon Disney is currently available in over 55 million U.S. Homes.

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