Adult Swim Mid-April General Ratings
Fueled by retail sales of its first season DVD, a brand new episode of Adult Swim’s Robot Chicken (Sunday, 11:30pm) achieved considerable double-digit delivery and ratings growth among all target young adult demos vs. the previous four-week time period average, according to preliminary data from Nielsen Media Research. The performance helped Adult Swim to claim the #1 ranking overall among all ad-supported basic cable networks for total day delivery of adults 18-34, adults 18-24, men 18-34, and men 18-24 (55 weeks running).
Additionally, Adult Swim programming accounted for 10 of ad-supported cable’s Top 50 telecasts of the week among adults 18-34 (tied with USA for the most programs in the top 50), and 14 of the Top 50 telecasts among men 18-34. Adult Swim also ranked #5 for the week in basic cable delivery of adults 18-49.
[Source: Cartoon Network]
RATING PERIOD: 04/10/06-04/16/06