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Disney Channel Achieves Best February Ratings Ever Among Kids 6-11 and Tweens 9-14

Disney Channel posted its highest February ratings ever, in both total programming day and primetime, among its targeted demographics of Kids 6-11 and Tweens 9-14, according to Nielsen Media Research. Disney Channel’s learning-focused Playhouse Disney block saw its series Little Einsteins reach its highest ratings ever with Kids 2-5 last Saturday.

Playhouse Disney weekday ratings were up 9% with Boys 2-5 (2.4/147,000 vs. 2.2/137,000), while its weekend ratings were up 9% with Kids 2-5 (3.6/443,000 vs. 3.3/399,000) and up 23% with Boys 2-5 (3.2/196,000 vs. 2.6/158,000).

Disney’s Little Einsteins (daily, 8:00am-8:30am) improved the year ago time period average by 18% with Kids 2-5 (4.6/561,000 vs. 3.9/467,000), is up 9% with Girls 2-5 (5.1/306,000 vs. 4.7/280,000), and is up 32% with Boys 2-5 ratings (4.1/255,000 vs. 3.1/187,000). Disney’s Little Einsteins averaged its highest ratings ever with Kids 2-5 ratings (7.3) on Saturday, February 25 (8:00am).

Higglytown Heroes (daily, 7:30am-8:00am) improved the year-ago time period average by 13% with Kids 2-5 (3.5/428,000 vs. 3.1/367,000) and 36% with Boys 2-5 ratings (3.0/189,000 vs. 2.2/134,000).

JoJo’s Circus (daily, 8:30am-9:00am) was up 5% with Kids 2-5 (4.0/485,000 vs. 3.8/462,000), up 23% with Boys 2-5 (3.7/228,000 vs. 3.0/185,000), and up 33% with Adults 18-49 (0.4/361,000 vs. 0.3/351,000).

Disney Channel primetime was #1 with Kids 6-11 (4.8/927,000) for the 12th consecutive month and up 41% from last February (4.8 vs. 3.4); #1 with Tweens 9-14 (4.0/797,000) for the 11th consecutive month and up 33% from last year (4.0 vs. 3.0); #3 in Households (2.0/1,739,000), up 18% from last year (2.0 vs. 1.7); and #3 in Total Viewers/Persons 2+ (1.0/2,271,000) among all basic cable networks, up 11% from last year (1.0 vs. 0.9).

Disney Channel’s total programming day was #2 with Kids 6-11 (2.5/481,000), up 39% from last February (2.5 vs. 1.8); #2 with Tweens 9-14 (2.0/403,000), up 25% from last February (2.0 vs. 1.6); and #3 in Households (1.2/1,057,000–tied) with TNT. Disney Channel was up 9% from last February (1.2 vs. 1.1). Disney Channel’s total programming day was #2 in Total Viewers/Persons 2+ (0.6/1,339,000–tied), pacing ahead of its February 2005 Total Viewer/Persons 2+ rating by 20% (0.6 vs. 0.5).

(Ratings Data from Nielsen Media Research, Star Trak, February 2006)

[Source: Disney Channel]

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