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Adult Swim February Ratings Highlights

Charting two additional young adult delivery records for basic cable, Adult Swim now adds the largest February total day delivery ever of men 18-34 and men 18-24 among all ad-supported basic cable, according to preliminary data from Nielsen Media Research. Aided by seven telecasts of Family Guy that landed in the top 50 for the month among adults 18-34, the overall performance officially ranks Adult Swim #1 in February basic cable among the young adult male demos, #2 in delivery of adults 18-34 and 18-24 (behind Nick-at-Nite), and #6 in monthly total delivery of adults 18-49.

Highlights of Adult Swim’s February performance include the following:
ADULT SWIM (Monday-Thursday and Saturday, 11:00pm-6:00am; Sunday, 10:00pm-6:00am)
* Men 18-34 delivery totaled 226,000–a new February record for ad-supported basic cable–with an 0.7 rating
* Men 18-24 delivery totaled 141,000–a new February record for ad-supported basic cable–with a 1.0 rating
* Adults 18-34 delivery totaled 359,000, with an 0.5 rating
* Adults 18-24 delivery totaled 210,000, with an 0.8 rating
* Adults 18-49 delivery totaled 462,000, with an 0.4 rating

RATING PERIOD: 1/30/06-2/26/06

[Source: Cartoon Network]

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