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Adult Swim January Ratings

For the month of January, Adult Swim ranked #1 among ad-supported cable for monthly total day delivery of adults 18-24, men 18-24 and men 18-34, according to preliminary data from Nielsen Media Research. The late-night service also topped all other basic cable networks for the number of telecasts that ranked among January’s top 50 programs with adults 18-34 — 12 airings, which included presentations of Family Guy, Futurama and The Boondocks. Adult Swim also ranked #2 for month-long total day delivery of adults 18-34.

Highlights of Adult Swim’s January performance include the following:

Adult Swim (Monday – Thursday, Saturday, 11:00pm – 6:00am; Sunday, 10:00pm – 6:00am)
– 12 Adult Swim programs ranked among the top 50 basic cable programs in January among adults 18-34
– Adults 18-34 delivery totaled 339,000 and a 0.5 rating
– Adults 18-24 delivery totaled 194,000 and a 0.7 rating
– Men 18-34 delivery totaled 207,000 and a 0.6 rating
– Men 18-24 delivery totaled 123,000 and a 0.9 rating
– Adults 18-49 delivery totaled 445,000 and a 0.3 rating — ranked #7 among all ad-supported basic cable (tied with Lifetime)

[Source: Time Warner]

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