Reader's Digest and Marvel Entertainment Team Up for New Line of Interactive Books
Reader’s Digest Children’s Publishing has announced an agreement to publish and distribute interactive books based on the Marvel Heroes program to children ages four through eleven in the United States, Canada and the U.K., beginning in the fall of 2006. The books will feature such characters as Spider-Man, the X-Men, The Incredible Hulk, Fantastic Four, and the Avengers. The first line will include hard cover books, Storybooks with DVDs, and the Movie Theater Storybook format.
Distributed by Simon & Schuster and available for purchase through retail and online bookstores nationally, Reader’s Digest Children’s Publishing will release five Marvel titles priced between $9.99 and $24.99 in 2006.
[Source: PR Newswire]