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HIT Hires New VP

Right on the heels of the departure of director of corporate development Nigel Birrell, HIT Entertainment has appointed Bill Burke as VP of brand development. Based in HIT’s New York office, Burke will oversee the brand development of HIT properties as well as the portfolio of brands beneath the Jim Henson banner that HIT manages. He will also focus on brand management for new content development.

Burke will report to Jamie Cygielman, senior VP, Consumer Products.

[Source: C21Media]

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