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SpongeBob Takes a Trip, Kids Invited

In “Where’s Gary,” a half-hour SpongeBob SquarePants special premiering on Nickelodeon on Friday, November 11, at 8:00pm (ET/PT), SpongeBob’s pet snail Gary runs away from home after feeling neglected by SpongeBob. The snail is “adopted” by a new owner. After realizing the error of his ways, SpongeBob sets out with his best friend Patrick to search high and low for his adored pet and bring him back to his rightful home.

Nickelodeon is supporting the special with a month long off-air marketing campaign that includes print, outdoor, and consumer product partner support. For five days leading up to the “Where’s Gary” premiere, kids can watch Nickelodeon and log onto Nick.com to enter the SpongeBob SquarePants “Where’s Gary?” Sweepstakes. Every night on-air, Patchy the Pirate and other celebrity guests will search in different locations for Gary. By visiting Nick.com, kids can get a “Trail of The Snail” tracking card and enter the Patchy’s search locations in order to be eligible to win the sweepstakes. The grand prize is a trip to the Nicktoons Studio to meet the production team of SpongeBob SquarePants and the opportunity to sit in on a voice recording session with the cast.

Prior to the premiere of the “Where’s Gary?” special, Nickelodeon will offer a sneak peek and bonus coverage of the special on Nickelodeon’s broadband online platform TurboNick, available on Nick.com. Kids can also visit Nick.com to play a “Trail of the Snail” Flash game.

On November 15, the SpongeBob SquarePants “Where’s Gary” DVD will be available at select retailers.

[Source: PR Newswire]

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