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RC2 Corp. to Underwrite "Thomas & Friends"

HIT Entertainment has signed up toy licensee RC2 Corporation as a new underwriter for the Thomas & Friends TV series, World Screen reports.

Through the partnership, RC2’s Learning Curve brand will receive 15-second credits at the open and close of Thomas & Friends. In addition to on-air messaging, the program will include cross-sell and promotional opportunities throughout the year.

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