CBS Sports to Use Pixel People to Promote "The NFL Today"
CBS Sports will use pixilated characters in their new NFL Today promotional.
Running in :30 and :10 second spots throughout the day, the Pixel People will be animated characters including “The Blimp Dudes,” “The Tailgaters,” “The Cheerleader,” “The Punk,” “The Gangsta,” “The Executive,” and “The Hippie Chick.” The spots will air in the coming weeks, consisting of the Pixel People in short skits commenting on the upcoming NFL season and CBS’s NFL pre-game show, The NFL Today.
Charlie Sheen and Jon Cryer will lend their voices to the Pixel People.
[Source: CBS Sports]