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ADV Films Exploits BitTorrent for Advertising

ADV Films has begun exploiting BitTorrent, a file sharing system renowned for enabling digital piracy, to advertise its films, according to a report in the New York Times (free registration required). After a successful trial advertising Madlax in July, ADV has assembled more extensive promotional packages for Gilgamesh and Goddanar specifically for release on BitTorrent.

(via Comicon.com’s The Beat weblog)

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