Nick Putting Characters on Produce
Nickelodeon is licensing such characters as SpongeBob SquarePants and Dora the Explorer to distributors of fresh produce, the company said today.
The deal, which will put the characters on bags of carrots, spinach, and low-fat milk, is part of a broader push by Nickelodeon to encourage healthier diet and exercise for kids. Later this month, the network will begin broadcasting a new series of public service announcements encouraging kids to eat balanced breakfasts.
[Source: Yahoo/PR Newswire]