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Nick Partners with WNBA in Fitness Program

Nickelodeon and the Women’s National Basketball Association (WNBA) will partner to encourage youth fitness under Nickelodeon’s “Let’s Just Play” initiative, the network said today.

Under the deal, Nickelodeon will sponser the WNBA’s Be Fit Tour and get a “significant presence” at WNBA games with “Let’s Just Play” stretch breaks, in-arena Public Service Announcements, specialty prize packages, and WNBA-tagged “Let’s Just Play” on-air spots.

Nickelodoen will also promote WNBA Kids Week, which runs through Sunday, July 31.

[Source: PR Newswire]

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