Michigan J. Frog Out as WB Mascot
USA Today is reporting that The WB television network has officially retired Michigan J. Frog, its longtime mascot, which it had used since its 1995 launch. Network president Garth Ancier cites the move as a step towards shedding the network’s young teen image as it tries to focus on a wider segment of the audience.
The retiring of Michigan J., who first appeared in Chuck Jones’ short “One Froggy Evening,” marks the end of a gradual phaseout over the past few years. At the network launch he was used in nearly all promotional material, from idents to promos to even “sponsored by” announcements. Recently, however, he has been featured as an abstract symbol and a throwaway reference–as, for example, the WB’s “fresh from the frog” campaign.