Marvel Embraces Oracle Technology
Marvel Enterprises will standardize its entire enterprise on the Oracle E-Business Suite and Oracle Technology, enabling the company to streamline rights and royalties operations for its more than 5,000 characters. The implementation will provide a foundation for all of the company’s business groups including entertainment, toys, licensing, and publishing.
Marvel had previously relied on a series of manual processes to track the growing breadth and complexity of earnings and licensing data for all of its characters.
[Source: PR Newswire]