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Marvel Embraces Oracle Technology

Marvel Enterprises will standardize its entire enterprise on the Oracle E-Business Suite and Oracle Technology, enabling the company to streamline rights and royalties operations for its more than 5,000 characters. The implementation will provide a foundation for all of the company’s business groups including entertainment, toys, licensing, and publishing.

Marvel had previously relied on a series of manual processes to track the growing breadth and complexity of earnings and licensing data for all of its characters.

[Source: PR Newswire]

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