"Spider-Man 2," "Care Bears," and "Dora" Acquire LIMA Awards
Marvel Enterprises & Sony Pictures Consumer Products won top honors at the Annual LIMA Gala and Awards Ceremony as Spider-Man 2 was named the 2004 Overall Best License of the Year. In addition, “Spider-Man 2 The Movie Promotion” was awarded the Best Promotion of the Year.
Separately, Disguise Inc. won the Best Character Brand Licensee of the Year for Soft Goods for their line of costumes and accessories for Care Bears.
Nickelodeon’s Dora The Explorer won the Best Film & Television Brand License of the year, while Fisher-Price took the Hard Goods award for its top-selling Dora’s Talking House.